In-app surveys are a powerful tool for collecting valuable feedback directly from your users. High-quality feedback is essential for understanding user preferences, improving products, and enhancing overall user experience. Timing and accessibility are key factors in making these surveys effective. 

By prompting users at the right moment, when their experience is fresh, you capture more accurate insights. Additionally, ensuring the survey is easy to access within the app encourages participation. This combination helps you gather actionable data, enabling you to make informed decisions and better align your product with user needs.

What Are In-App Surveys?

In-app surveys are questionnaires integrated directly into an app, designed to gather feedback from users while they are actively engaged with the app. The primary purpose of these surveys is to collect real-time insights, helping businesses understand user needs, preferences, and experiences.

Unlike external surveys, which might be sent via email or hosted on separate websites, these surveys are embedded seamlessly into the app's interface. This makes them convenient for users to complete, increasing the chances of getting timely and relevant feedback. Because they're part of the app experience, they feel less intrusive and more natural to users.

With our in-app survey feature, you will be able to collect actionable user feedback and gain insights. With easy integration, audience targeting, and customizable templates, you can create intuitive surveys that feel native to your app.

Benefits of In-App Surveys

In-app surveys offer several benefits that make them an effective tool for gathering user feedback:

Real-Time Insights: By capturing feedback while users are actively using the app, you get immediate insights into their experiences, preferences, and pain points.

Higher Response Rates: Since these surveys are conveniently placed within the app, users are more likely to participate, leading to higher response rates compared to external surveys.

Targeted Feedback: You can design these surveys to appear at specific moments in the user journey, ensuring the feedback is relevant and focused on particular aspects of the app.

Seamless Integration: They are embedded into the app’s interface, making them feel like a natural part of the user experience. This reduces disruption and encourages users to provide their input.

Actionable Data: The feedback gathered through these surveys is often more accurate and actionable because it’s collected when the user’s experience is fresh, allowing you to make timely improvements.

Personalization: They can be tailored to individual user segments, ensuring the questions are relevant and meaningful, leading to more valuable insights.

Also read: 40 Scale Survey Questions for Customer Satisfaction

Types of In-App Surveys

In-app surveys come in various types, each serving a specific purpose. Here’s a look at some common types and examples for each:

1. Welcome Surveys

Welcome surveys are typically presented to users shortly after they begin using the app. Their primary purpose is to gather initial insights into the user’s expectations, preferences, and goals. By understanding these early impressions, you can tailor the user experience to better meet their needs right from the start. These surveys are crucial for setting the tone of the relationship with new users and can help identify any potential friction points early on.

Example: In a fitness app, a welcome survey might ask, "What is your main fitness goal?" This question helps the app suggest relevant workouts and tips, making the user feel understood and supported from the outset.

2. Customer Satisfaction Surveys

Customer satisfaction surveys are designed to gauge how pleased users are with your app, specific features, or particular interactions. These surveys are essential for identifying what aspects of the app users enjoy and what areas need improvement. Regularly measuring customer satisfaction helps in maintaining high user retention rates and improving the overall quality of the app.

Example: After completing a purchase, a shopping app might ask, "How satisfied are you with your purchase experience?" This provides immediate feedback on the shopping process, highlighting any issues that might need to be addressed, such as checkout difficulties or product satisfaction.

With us, understand your users, make data-backed decisions, and iterate your products. Choose from multiple types of questions and set up the logic for each of them. 

3. Feature Request Surveys

Feature request surveys focus on gathering user input on what new features or improvements they would like to see in the app. These surveys are invaluable for product development teams, as they provide direct insights from users on how the app can evolve to better serve their needs. By involving users in the development process, you also increase their engagement and loyalty.

Example: A productivity app could ask, "What new feature would make the app more useful for you?" This allows users to voice their needs, whether it’s a new calendar integration or a more advanced task management tool.

4. Churn Surveys

Churn surveys are targeted at users who are about to uninstall the app or have stopped using it. The goal of these surveys is to understand the reasons behind their decision to leave. By identifying common issues that lead to churn, you can make the necessary adjustments to reduce future churn rates and improve user retention.

Example: "What is the main reason you’re uninstalling the app?" might be asked just before a user removes the app. The responses could reveal that users find the app too complicated or that it lacks essential features, giving you clear direction on where to make improvements.

5. Post-Onboarding Feedback Surveys

Post-onboarding feedback surveys are conducted after a user has completed the onboarding process. These surveys are crucial for assessing how well new users understand the app’s features and whether they encountered any difficulties during the initial setup. A smooth onboarding experience is key to user retention, and feedback from these surveys can help refine this critical phase.

Example: A banking app might ask, "How easy was it to set up your account?" This helps the team understand if users are facing challenges during account creation or if the onboarding process is intuitive and user-friendly.

6. Net Promoter Score (NPS) Surveys

Net Promoter Score (NPS) surveys are used to measure user loyalty by asking how likely users are to recommend the app to others. The NPS score is a simple yet powerful metric that gives a clear indication of overall user satisfaction and loyalty. Users who rate the app highly are considered promoters and are more likely to spread positive word-of-mouth, while low scores indicate areas where improvements are needed.

Example: "On a scale of 1-10, how likely are you to recommend this app to a friend?" is a common NPS question. Users who rate 9 or 10 are seen as promoters, while those with lower scores may need additional support or improvements to enhance their experience.

Here at Nudge, we offer time surveys based on key customer actions to drive the most responses. Boost key metrics like NPS, CSAT, and CES scores with us. 

Also read: How to Analyze Survey Results and Efficiently Present Them

Best Practices for Designing In-App Surveys

Here are some best practices that you can follow to before implementing in-app surveys to get the best results:

1. Understand Core Elements of Survey Design

Creating effective in-app surveys starts with understanding the core elements of survey design.

• Create Visually Appealing Surveys: The design of your survey should be clean, simple, and visually appealing to encourage user participation. A cluttered or unattractive survey can turn users away.
• Consider User Experience and Aesthetics: The survey should be easy to navigate and match the overall aesthetic of the app. This makes the survey feel like a natural part of the user experience, rather than an interruption.
• Align with App Brand: Ensure that the survey aligns with your app’s brand identity. Use consistent colors, fonts, and logos so that the survey feels like an integrated part of the app.

2. Write Effective In-App Survey Questions

The quality of your survey questions is crucial for gathering useful feedback.

• Clear, Concise, and Unbiased Questions: Write questions that are straightforward, free of jargon, and unbiased to avoid leading users toward a particular answer. This helps in collecting honest and accurate feedback.
• Keep Surveys Short and Specific: Focus on asking only what is necessary. Long surveys can overwhelm users, leading to lower completion rates.
• Iterate and Test Questions: Before launching your survey, test it with a small user group. Iterating on questions based on feedback ensures they are well understood and effective.

Also read: Customer Satisfaction Survey Questions and Templates Examples

3. Trigger Surveys at the Right Time

Timing is key to maximizing the effectiveness of your in-app surveys.

• Display Surveys Relevant to User Actions: Trigger surveys based on specific user actions, such as completing a purchase or finishing a task. This ensures that the survey is relevant to the user’s current experience.
• Avoid Interrupting Key User Tasks: Be mindful of when you present the survey. Avoid disrupting users during critical tasks, as this can lead to frustration and skewed feedback.

4. Target Specific User Segments

Tailoring surveys to specific user groups helps in gathering more relevant feedback.

• Use Segmentation for Context-Specific Feedback: Segment your users based on factors like behavior, location, or usage patterns to deliver surveys that are contextually relevant.
• Collect Precise and Relevant Data: By targeting specific segments, you can ask questions that are more relevant to those users, leading to more actionable insights.

5. Keep Surveys Concise

Conciseness is crucial for keeping users engaged and collecting high-quality responses.

• Prioritize Brevity for Higher Participation: Shorter surveys are more likely to be completed. Focus on gathering the most critical information in the least amount of time.
• Ensure High-Quality Responses: By keeping the survey concise, users are less likely to experience fatigue, leading to more thoughtful and accurate responses.

6. Include Progress Updates

Letting users know how much of the survey they have completed helps manage expectations.

• Use Progress Bars to Inform Users: Including a progress bar or indicator helps users understand how far they are in the survey, reducing the likelihood of drop-offs.
• Manage Expectations and Reduce Fatigue: Progress updates reassure users that the survey won’t take too long, encouraging them to complete it.

7. Enable Follow-Up Responses

Sometimes, users need more space to share their thoughts.

• Include Open-Ended Questions for Detailed Feedback: Open-ended questions give users the opportunity to provide more detailed responses. This can be particularly useful for gathering nuanced feedback that multiple-choice questions might miss.

8. Include a Variety of Questions

A diverse range of question types helps in collecting comprehensive feedback.

• Diversify Question Types for Comprehensive Feedback: Use a mix of multiple-choice, rating scales, and open-ended questions to capture different aspects of user feedback. This variety keeps the survey engaging and ensures that you gather a wide range of insights.

Also read: 25 Examples of Feedback Survey Questions for Customer Satisfaction

Conclusion

In-app surveys are a powerful tool for gathering real-time feedback, improving user experience, and making informed decisions. By following best practices, such as designing user-friendly surveys, asking clear questions, and targeting the right users at the right time, you can maximize the effectiveness of your surveys. 

With Nudge, understand the different types of in-app surveys and we can help you to choose the best approach for your goals. Book a demo with us to make this process even easier with our intuitive survey features, allowing you to create, deploy, and analyze surveys seamlessly within your app, ensuring you get the insights you need to succeed.