Let your customers shop as they watch!

Turn Videos into Instant Shopping Experiences. Consumers are spending more time watching videos on their mobile devices than ever before. Showcase your products, add product tags, countdowns, and more, creating a seamless, mobile-optimized shopping journey that boosts engagement and drives conversions.

What Are Shoppable Stories & Videos?

Shoppable stories and videos allow you to showcase your products through engaging, interactive video content. Think of them as mini-video experiences, where users can explore your offerings, interact with features like countdown timers, product tags, and swipe-up buttons, and make a purchase directly from the video — all within your app.

These dynamic content experiences are tailored to fit mobile-first design and are optimized for high engagement and conversion.

Why Choose Shoppable Stories & Videos?

• Boost Engagement: Users are naturally drawn to video content, and with interactive elements, you can hold their attention and guide them through your offerings.
• Drive Conversions: By reducing friction in the buying process and offering engaging CTAs like product tags and swipe-ups, shoppable stories encourage immediate purchases.
• Increase Product Discovery: Use video to highlight products in action, offering a better way to discover and learn about your items.
• Mobile-Optimized: Shoppable videos are designed for mobile-first experiences, ensuring high-quality streaming and seamless viewing on any device.

Key Features

Interactive & Engaging Video Content

• Multiple Interaction Points: Add polls, quizzes, product tags, and clickable CTAs at different sections of your video to encourage user interaction and gather valuable feedback.
• Shoppable Content: Direct users to purchase items featured in the story or video with clickable product tags, creating a seamless shopping experience from discovery to checkout.
• Personalization: Tailor stories and videos to user personas and behaviors, ensuring that each experience is relevant and targeted.

Video Options to Suit Your Strategy

• Short-Form or Long-Form: Whether you’re showcasing a quick product demo or telling a longer brand story, our platform supports both short and long-form videos to fit your content strategy.
• High-Quality Streaming: We use dedicated CDNs to ensure smooth, high-definition video playback that performs well even with high user traffic.

Easy Integration and No Technical Overhead

• No Engineering Required: Easily integrate shoppable stories and videos into your existing app or website without the need for a development team or complex technical setups.‍
• Drag-and-Drop Interface: Use Nudge’s intuitive dashboard to create and customize shoppable video content with minimal effort. Add interactive elements, upload your videos, and publish—all in a few clicks.

How Does It Work?

1. Create Your Video Content: Easily create short, immersive videos that showcase your products or offers. Use engaging visuals to keep users hooked.
2. Add Interactive Features: Enhance the viewing experience by embedding interactive components like countdown timers, polls, and product tags within your videos.
3. Personalize for Targeted Impact: Customize stories and videos based on user segments, ensuring the right content is shown to the right audience.‍
4. Publish & Track: Once your video is live, monitor its performance through our dashboard. Track key metrics like engagement, conversions, and product discovery.

Benefits for Your Business

• Increase Conversions: Drive more sales by providing a frictionless, immersive shopping experience directly in your videos.
• Enhance User Engagement: Keep users engaged for longer periods with interactive, fun video content that builds brand loyalty.
• Improve Product Discovery: Showcase a wide range of products in an engaging format that encourages users to explore and purchase.
• Boost Average Order Value: With more engaging content and targeted calls-to-action, you can encourage users to explore more products, increasing their cart value.

Who Can Benefit?

Shoppable stories and videos are perfect for any business looking to enhance user engagement and drive sales. Use cases include:

• E-Commerce & Retail: Showcase products, new arrivals, limited-edition collections, and more. Drive sales directly from the video content.
• Influencers & Content Creators: Create sponsored video content with embedded links to products, enabling your audience to shop directly from the video.
• Food & Beverage Apps: Share recipe videos and recommend related products (like kitchen tools or ingredients) with integrated purchase options.‍
• Beauty & Cosmetics: Use makeup tutorials or skincare routines to feature your products with direct buy options.

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FAQs

1. How to create shoppable videos?

Use a platform that allows product tagging in your video content, and make sure it’s easy for viewers to shop directly through the video.

2. What are stories and videos on Instagram?

Instagram stories are short, disappearing posts, while videos are longer-form content, both of which can be shoppable for a seamless shopping experience.

3. Best example of a shoppable video?

Sephora’s shoppable tutorials—customers can buy products featured in the video with just a few taps.

4. Best example of a shoppable story?

H&M’s Instagram stories let users click and buy items directly from the story, making shopping fun and easy.

5. Shoppable video uses for B2C businesses?

For B2C, shoppable videos create an interactive experience, driving impulse buys and helping brands engage directly with customers.

6. Do shoppable videos, stories help increase revenue?

Yes, they streamline the buying process, reduce friction, and make it easier for customers to purchase, boosting conversions and revenue.

7. Are shoppable videos trending now?

Absolutely! With more businesses tapping into this format, shoppable videos are a key tool for boosting sales in the digital age.

8. Difference between shoppable stories/videos and shoppable ads?

Shoppable stories and videos allow direct interaction with the content, while shoppable ads are more traditional but still enable product purchases directly through the ad.

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