According to current market projections, the mobile global loyalty management market is expected to reach around $41.2 billion by 2032 globally. 

In an era of growing reliance on mobile apps, their potential to help you deeply engage customers and drive revenue using loyalty applications is undeniable. Regardless of your industry, a mobile app loyalty program is essential for building long-term relationships with your customers and generating valuable business for your company.

This blog will explore the concept of mobile loyalty programs, highlight their most popular features, and explore examples of the best mobile loyalty programs of 2025.

What is a Mobile Loyalty Program?

A mobile loyalty program is a digital solution allowing businesses to reward customers for repeated purchases or actions through mobile apps. These programs leverage the convenience of mobile technology, enabling users to earn rewards, access personalized offers, and engage with the brand directly from their smartphones. By integrating in-app personalization and behavioral analytics, businesses can create more tailored experiences, fostering long-term relationships and higher customer retention.

Most Popular Features in Mobile Loyalty Applications

Successful mobile loyalty programs offer many features that enhance customer engagement and streamline the user experience. These features incentivize repeat purchases and collect valuable data for businesses to assuage customer behavior. Here are the most popular features of mobile loyalty programs:

• Personalized Rewards: Tailored offers based on user preferences and past behavior, boosting engagement.
• Behavioral Analytics: Unlocks insights into customer preferences and actions, enabling personalized engagement strategies.
• Points System: Earning points for each purchase, which can be redeemed for discounts or rewards.
• Mobile Payments Integration: Simplified purchasing process by integrating loyalty rewards with mobile payment methods.
• Gamification: Engaging users through challenges, badges, and milestones that make loyalty programs more fun.
• Easy Enrollment and Usage: Simplified sign-up processes and easy-to-understand reward systems that encourage user participation.
• In-App Personalization: Offers and rewards dynamically adapt based on individual user behavior, similar to Nudge’s capabilities.

Nudge’s in-app personalization crafts tailored user experiences by delivering targeted prompts, recommendations, and actions driven by individual behavior and preferences. 

Top Mobile Loyalty Programs

Let’s explore some of the top mobile loyalty programs of 2025, highlighting leading brands that are setting new standards in customer retention and experience.

H&M Loyalty Program

H&M’s mobile loyalty program provides a seamless shopping experience through its app. The company integrates personalized discounts and rewards based on user activity, ensuring customers feel valued for brand loyalty.

Core Functionalities:

• Personalized Discounts: Offers tailored to each customer based on their shopping habits and spending patterns, including a personalized start page.
• Easy Enrollment: A hassle-free sign-up process through the H&M app, allowing customers to join and start earning rewards without delays quickly.
• Birthday Rewards: Exclusive deals and discounts are sent on the customer’s birthday, adding a personal touch and enhancing their loyalty by celebrating special occasions.
• In-App Tracking: A seamless tracking system that lets users view their points and rewards progress directly within the app, ensuring clarity and engagement at every stage of the loyalty journey.

Design Features:

• Intuitive Interface: A user-friendly app layout that simplifies navigation and ensures customers can easily find loyalty program features without confusion.
• Visual Progress Bars: Engaging graphics to display point accumulation and reward milestones, making the loyalty journey more interactive and motivating.
• Customizable Notifications: Personalized alerts for offers, rewards, and updates that keep users informed without overwhelming them.
• Responsive Design: Optimized app performance across all devices, providing a consistent and smooth experience for users, whether on smartphones or tablets.

The North Face Loyalty Program

The North Face’s loyalty program, VIPeak, rewards outdoor enthusiasts who make repeat purchases. The app offers experiential rewards in addition to traditional discounts, enhancing brand engagement.

Core Functionalities:

• Experience-Based Rewards: Offers unique rewards such as hiking trips or exclusive gear trials earned through purchase history, fostering a deeper connection with the brand’s spirit of adventure.
• Point System: A straightforward system where customers accrue points for each purchase and can redeem them for products or exciting experiences, leading to sustained engagement.
• Personalized Offers: Discounts and product recommendations customized to individual preferences, ensuring that rewards resonate with each customer's unique outdoor lifestyle.
• Activity-Based Rewards Integration: Links with wearable technology to reward activities like hiking or running, making physical pursuits more rewarding.

Design Features:

• Dynamic App Dashboard: A centralized hub that tracks purchases, points, and rewards progress in real-time, offering users a clear overview of their journey.
• Adventure-Themed Interface: An immersive design inspired by the outdoors, mirroring North Face’s brand identity and engaging users visually.
• Interactive Challenges: Built-in challenges or milestones for activities, such as completing a set number of hikes, with bonus rewards to keep customers motivated.
• Seamless Gear Integration: A smooth sync with wearable tech for easy tracking of activities, ensuring rewards get automatically accrued.
• In-app Notifications for Adventures: Timely reminders and suggestions for rewards or gear upgrades tailored to customers' outdoor preferences and activity history.

Also read: 5 Best Personalization Examples

Dunkin' Donuts Rewards

Dunkin' Donuts has long been a frontrunner in the loyalty space, and its mobile app continues to deliver value to loyal customers. Through its rewards program, Dunkin' Donuts offers personalized incentives to drive customer loyalty and increase purchase frequency.

Core Functionalities:

• Earn Points per Purchase: Customers earn points with every transaction, which can be redeemed for free items, incentivizing repeat purchases.
• Personalized Promotions: Tailored deals and offers are provided based on individual order history and preferences, ensuring relevance and engagement.
• Mobile Ordering Integration: Seamless app-based ordering allows users to place orders conveniently while automatically earning loyalty points, mixing rewards with convenience.
• Referral Program: Customers can invite friends to join the loyalty program and earn additional rewards, encouraging program growth through word-of-mouth.

Design Features:

• User-Friendly Interface: A simple and intuitive app design ensures customers can easily track points, view promotions, and place orders without any difficulties.
• Real-Time Points Tracker: The app's visually engaging tracker lets users monitor their points accumulation and progress toward rewards.
• Dynamic Reward Recommendations: The app suggests possible rewards based on accumulated points, motivating users to redeem and continue earning.
• Interactive Referral System: A gamified referral process with shareable links and bonus notifications makes it fun and easy to invite friends.
• Brand-Themed Aesthetic: A bright and playful Dunkin’-branded design reflects the company's energy and connects with its loyal customers.

Equiva Loyalty Program

Equiva’s mobile loyalty program serves the retail and convenience industry. It rewards customers for fuel and store purchases and focuses on helping them maximize their savings with every visit.

Core Functionalities:

• Fuel Discounts: Earn points with fuel purchases, which can be redeemed for discounts on future visits, enhancing customer savings.
• In-App Store Rewards: Accumulate points for convenience store purchases, boosting loyalty and incentivizing repeat visits across all services.
• Geolocation-Based Rewards: Receive exclusive offers automatically when near participating Equiva locations, promoting customer engagement through location-based targeting.
• Seamless Payment Integration: Pay directly within the app using saved payment methods for quick and easy transactions, improving user convenience.

Design Features:

• User-Friendly Interface: A clean, intuitive design ensures easy navigation, allowing customers to access rewards and payment options with minimal effort.
• Customizable Notifications: Personalized alerts for offers and rewards based on user preferences and proximity to participating locations.
• Real-Time Updates: Instant point tracking and reward redemptions, providing customers with up-to-date status on their accumulated benefits.
• Cross-Platform Compatibility: Accessible across various devices and operating systems, ensuring a seamless user experience no matter the platform used.

7-Eleven Loyalty Program

7-Eleven’s mobile app rewards customers for everyday purchases, making it easy for users to earn rewards from their convenience store visits. The app utilizes gamification to keep users engaged, offering fun and interactive ways to earn points.

Core Functionalities:

• Points for Every Purchase: Earn points on both in-store and app purchases. These points can be redeemable for free products, enhancing customer retention.
• App-Based Discounts: Exclusive offers available only through the app, driving adoption and increasing customer interaction with the platform.
• Personalized Rewards: Tailored offers based on individual preferences and purchase history, creating a more relevant shopping experience for each user.
• Gamification: Engaging challenges and milestones motivate customers to keep earning points, enhancing interaction and loyalty through fun incentives.

Design Features:

• Intuitive User Interface: A simple and engaging design ensures easy navigation, allowing customers to track rewards and access offers effortlessly.
• Dynamic Offer Display: Personalized rewards and discounts are highlighted on the app’s home screen, keeping offers visible and top of mind.
• Real-Time Progress Tracking: Users can monitor their progress towards rewards and milestones, enhancing their experience through instant feedback.
• Interactive Notifications: Engaging alerts prompt users about new challenges, rewards, or special offers, boosting participation and app engagement.

Also Read: 6 Best Mobile Loyalty Program

Conclusion

Mobile loyalty programs are an essential tool for driving customer retention and engagement in 2025. From H&M’s personalized discounts to 7-Eleven’s gamified experience, businesses use innovative features to keep customers engaged and loyal. 

These programs can significantly improve customer lifetime value with in-app personalization, behavioral analytics, and seamless integration across all channels. As businesses, it’s crucial to understand your customers' needs and leverage these features to build stronger, long-term relationships.

Ready to design a successful mobile loyalty program for your business? Book a demo with us today to discover how personalized user experiences can enhance your customer relationships!