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Content for product and marketing teams to sort out their UX problems

Case Study

Zomato Premier League: The perfect blend of food and cricket

Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.
Gaurav Rawat
November 18, 2024
Gamification

Beyond Push Notifications: Gamifying User Experience

This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.
Kanishka Thakur
April 18, 2023
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User Engagement

5 In-App Tutorials to Increase User Adoption

Discover how in-app tutorials drive user engagement and reduce churn by enhancing feature discovery and facilitating efficient onboarding.
Gaurav Rawat
October 27, 2024
Retention

How to Measure, Analyze, and Improve User Retention

Explore strategies to improve user retention in your consumer business, from personalizing the onboarding process to using product analytics for improvement.
Sakshi Gupta
October 27, 2024
Nudges

How to Do a New Feature Announcement on Your App

Let’s learn how to effectively conduct new feature announcements and boost user engagement with just 2 simple steps.
Gaurav Rawat
October 27, 2024
User Onboarding

Top 5 Onboarding Flow Examples for App Design Inspiration

Here are the top 5 onboarding flow examples from popular apps like LinkedIn and Instagram for your design inspiration.
Sakshi Gupta
October 27, 2024
User Engagement

All About Engagement Rate: Formula, Strategies, Pros & Cons, Examples

Learn how engagement rate, a crucial metric measuring content interaction, is calculated as total engagement divided by followers, multiplied by 100.
Sakshi Gupta
October 27, 2024
User Engagement

5 Simple Conversion Strategies for Consumer Apps

An effective conversion strategy aims to increase users taking actions like purchases or subscriptions within consumer apps for steady revenue.
Kanishka Thakur
October 27, 2024
User Engagement

All About Different Types of User Segmentation with Examples

User segmentation improves customer retention, enhances onboarding, and increases engagement by tailoring experiences to different user types.
Gaurav Rawat
October 27, 2024
User Engagement

5 Powerful Steps for Customer Journey Optimization

Want to improve customer journey optimization? Here are 5 powerful steps to make every touchpoint smoother and more personal, driving engagement.
Sakshi Gupta
October 27, 2024
User Engagement

Personalized Customer Experiences: Importance and Benefits

Personalized experiences drive revenue growth and improve customer satisfaction across industries via customer personalization.
Gaurav Rawat
October 27, 2024
User Engagement

Ecommerce Marketing Automation and In-app Push Notifications Strategies

Streamline marketing efforts and enhance customer experience with ecommerce marketing automation and push content strategies.
Sakshi Gupta
October 27, 2024
User Engagement

5 Simple Ways to Build and Increase Customer Loyalty

Here are 5 ways to build customer loyalty by creating emotional connections and providing excellent service for higher customer retention.
Kanishka Thakur
October 27, 2024
User Engagement

Guide To Use Customer Loyalty Analytics for Business Growth

Want to improve customer loyalty? Learn how customer loyalty analytics can boost retention, satisfaction, and repeat purchases with key metrics.
Sakshi Gupta
October 27, 2024
Nudges

Calculation and Measurement of Adoption Rate

What is an adoption rate, and how can you measure it effectively? Know the formulas for all different types of adoption rates and start growing!
Kanishka Thakur
October 27, 2024
User Onboarding

Effective Customer Onboarding Survey Questions To Ask

Here is the list of right onboarding survey questions you need to ask your customers at different stages. Also learn must know strategies and more!
Gaurav Rawat
October 27, 2024
Nudges

How to Increase and Measure Feature Adoption: Definition, Metrics, and Strategies

Understand feature adoption rate, its importance for customer retention, and strategies to increase and measure it effectively.
Sakshi Gupta
October 27, 2024
Nudges

5 Best Personalization Examples in Marketing

Explore personalization examples in marketing from giants like Shein, Costco, Spotify, Hulu, and Dunkin' Donuts.
Kanishka Thakur
October 27, 2024
Nudges

Creating Product Walkthrough with 3 Simple Steps

Discover key benefits of product walkthroughs like improving user onboarding and enhancing retention in our detailed guide.
Gaurav Rawat
October 27, 2024
User Engagement

Enhancing the E-Commerce Funnel with Customer Engagement Tools by Nudge

Learn how to enhance the e-commerce funnel using customer engagement tools by Nudge, improving user interaction, boosting conversions, and driving business growth.
Kanishka Thakur
October 23, 2024
Nudge 2.0 - In-app experiences to activate, retain, & understand users | Product Hunt