Points and badges are a simple way of encouraging users to engage with an app. Users can earn points by completing tasks, and badges can be awarded for reaching specific milestones or achievements. Leaderboards show users how they stack up against other users, which can be a powerful motivator. Users can compete with friends or with other users around the world, and the leaderboard can be updated in real-time, which can create a sense of urgency. By integrating leaderboards, businesses can create a sense of competition among customers, driving their engagement and participation. Assigning points and badges is another effective strategy to foster engagement and encourage desired behaviors. Points can be awarded for completing specific actions, such as making purchases, referring friends, or engaging with the brand. Accumulating points gives customers a sense of progress and achievement. Badges act as visual representations of accomplishments and milestones, providing customers with a sense of pride and recognition for their efforts. These elements tap into intrinsic motivators, such as competition, achievement, and status, which enhance customer engagement and loyalty.