Glossary

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A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

A

Active User

Active User

Active User

Average Order Value (AOV)

Average Order Value (AOV)

Average Order Value (AOV)

Average Revenue Per Daily Active User (ARPDAU)

Average Revenue Per Daily Active User (ARPDAU)

Average Revenue Per Daily Active User (ARPDAU)

Average Session Duration

Average Session Duration

Average Session Duration

B

Badges

Badges

Badges

Bounce Rate

Bounce Rate

Bounce Rate

Buyer's Journey

Buyer's Journey

Buyer's Journey

C

Churn

Churn

Churn

Conversion

Conversion

Conversion

D

D2C Marketing

D2C Marketing

D2C Marketing

Daily Active Users

Daily Active Users

Daily Active Users

E

Engagement Rate

Engagement Rate

Engagement Rate

Event Tracking

Event Tracking

Event Tracking

F

Feature Discovery

Feature Discovery

Feature Discovery

Funnel Analysis

Funnel Analysis

Funnel Analysis

G

Gamification

Gamification

Gamification

H

Headless

Headless

Headless

Hyper Personalization

Hyper Personalization

Hyper Personalization

I

In-App Nudges

In-App Nudges

In-App Nudges

Incentive Theory

Incentive Theory

Incentive Theory

K

K-factor

K-factor

K-factor

L

Lifecycle Marketing

Lifecycle Marketing

Lifecycle Marketing

Lifetime Value

Lifetime Value

Lifetime Value

M

Metric

Metric

Metric

Monthly Active Users (MAU)

Monthly Active Users (MAU)

Monthly Active Users (MAU)

N

Native User Experiences

Native User Experiences

Native User Experiences

Nudges

Nudges

Nudges

O

Onboarding

Onboarding

Onboarding

P

Product Differentiation

Product Differentiation

Product Differentiation

Product Experimentation

Product Experimentation

Product Experimentation

Q

Quizzes

Quizzes

Quizzes

R

Referral Program

Referral Program

Referral Program

S

SDK

SDK

SDK

T

Tooltip

Tooltip

Tooltip

U

User Retention

User Retention

User Retention

W

Walkthroughs

Walkthroughs

Walkthroughs