Glossary

Active User
Active User
Average Order Value (AOV)
Average Order Value (AOV)
Average Revenue Per Daily Active User (ARPDAU)
Average Revenue Per Daily Active User (ARPDAU)
Average Session Duration
Average Session Duration
Badges
Badges
Bounce Rate
Bounce Rate
Buyer's Journey
Buyer's Journey
Churn
Churn
Conversion
Conversion
D2C Marketing
D2C Marketing
Daily Active Users
Daily Active Users
Engagement Rate
Engagement Rate
Event Tracking
Event Tracking
Feature Discovery
Feature Discovery
Funnel Analysis
Funnel Analysis
Gamification
Gamification
Headless
Headless Architecture
Hyper Personalization
Hyper Personalization
In-App Nudges
In-App Nudges
Incentive Theory
Incentive Theory
K-factor
K-factor
Lifecycle Marketing
Lifecycle Marketing
Lifetime Value
Lifetime Value
Metric
Metric
Monthly Active Users (MAU)
Monthly Active Users (MAU)
Native User Experiences
Native User Experiences
Nudges
Nudges
Onboarding
Onboarding
Product Differentiation
Product Differentiation
Product Experimentation
Product Experimentation
Quizzes
Quizzes
Referral Program
Referral Program
SDK
SDK
Tooltip
Tooltip
User Retention
User Retention
Walkthroughs
Walkthroughs