What Are App Walkthroughs and Why Are They Important?

An app walkthrough is an in-app tutorial that guides new users through your app's features and functionality using a series of tooltips

1) App walkthroughs explain your app to new users

It highlights key parts of the interface to help users understand how to navigate the app and what each section does. App walkthroughs are essential because they improve the user experience and increase user engagement and retention.

2) They reduce confusion and increase usage

Without guidance, users can feel confused and frustrated trying to figure out a new app. An interactive walkthrough alleviates this by demonstrating how the app works in a helpful, friendly way. This results in users having an enjoyable first experience and perceiving the app as easy to use. When users understand an app's value, they're more likely to continue using it.

Examples of effective app walkthroughs

Many popular apps incorporate walkthroughs, like Duolingo, Calm, and Mint. Duolingo's walkthrough teaches new users language basics in a fun, interactive way. Calm's walkthrough highlights relaxation features to help users start meditating quickly. Mint's walkthrough demonstrates how to connect accounts, set budgets, and track spending so users can gain financial insights fast.

App walkthroughs are a win-win for both businesses and users. They boost knowledge, satisfaction, and loyalty which leads to higher engagement and retention. For users, a helpful walkthrough creates a smooth onboarding experience so they can enjoy the benefits of an app right away. 

The Benefits of Using App Walkthroughs

App walkthroughs, also known as onboarding tutorials, are essential to help new users learn how to use your app. 

1) Increased Engagement and Retention

When users understand how your app works right from the start, they're more likely to stick around. Walkthroughs decrease confusion and frustration, so people can enjoy using your app instead of struggling to figure it out.

2) Higher Conversion Rates

By showcasing your app's key features and benefits upfront, you'll convince more people to become loyal and paying customers. People can instantly see the value, so they'll keep using your app.

3) Reduced Support Questions

Detailed walkthroughs mean fewer people will need to contact your support team with basic questions about how to use your app. Your support staff will appreciate this, and your users will get answers to their questions immediately.

4) Build Trust and Credibility

A polished, thoughtful walkthrough makes a great first impression and builds confidence in your brand. It signals that you value user experience and have invested in creating an intuitive app.

Examples of Effective App Walkthroughs From Top Companies

Walkthroughs are an essential part of many popular apps, guiding new users through the interface and key features. 

1. Pinterest’s walkthrough introduces users to searching for and saving images, as well as following other users. As you perform each action, a message pops up explaining what it does and how to do more. The messages are short, friendly, and help users get started without feeling overwhelmed.

2. Snapchat’s walkthrough focuses on the app’s photo editing and sharing features. After you take your first snap, messages walk you through adding filters and effects, drawing on the image, and sending it to friends. The simple animations and prompts make the creative tools easy to use right from the start.

3. Headspace, the meditation app, uses an interactive walkthrough to explain the benefits of meditation and the basics of how their guided sessions work. The friendly animation and voiceover give the walkthrough a personal touch, and the pacing introduces key ideas one by one so users can absorb everything.

Walkthroughs are a chance to make a great first impression, build understanding, and set users up for success with your app. Keep them lighthearted, focus on one concept at a time, and highlight the most important features for getting started. Your app’s walkthrough should leave new users feeling excited to dive in and explore on their own.