Newsletter BFCM

Kanishka Thakur

Sep 24, 2025

Black Friday & Cyber Monday are approaching fast, and shoppers expect more than discounts. They expect relevance. Last year, global BFCM sales exceeded $110B, with millions of consumers making split-second decisions based on experience, speed, and context.

This year, the difference between a sale and a bounce could be how well your post-click experiences adapt to shopper intent.

Below, we’ve compiled practical ways to capture attention, convert more, and increase AOV, plus how Nudge can help you scale it across your funnel.

Ad-to-Landing Page Personalization

Why it matters:
Your paid traffic is only as good as the page it lands on. Generic PDPs or homepages kill momentum even if your ads are perfect.

Tactics to try:

  • Tailor landing pages based on ad source (Meta, Google, TikTok, email).

  • Match messaging, images, and product recommendations to the campaign that drove the click.

  • Prioritize session-level context: first-time vs. returning visitors, category interest, previous purchases.

Nudge in action:
With Nudge, you can automatically serve campaign-aware PDPs and landing pages that reflect the source, intent, and behavior of every visitor, without waiting on engineering resources. This means higher ROAS and fewer bounces during the busiest weekend of the year.

Email Capture Pop-Ups

Why it matters:
BFCM isn’t just about converting the first click. It’s also a chance to grow your audience for the rest of the year.

Tactics to try:

  • Update your pop-up copy to reflect the sale: “Sign up for early access to Black Friday deals.”

  • Use targeted triggers: returning visitors, cart abandoners, high-intent page scroll.

  • Route sign-ups into dedicated segments for immediate sale notifications or VIP perks.

Nudge in action:
Nudge’s context-aware pop-ups let you show the right offer, at the right time, on the right page, so even shoppers who haven’t converted can still become subscribers, driving early-bird revenue and post-BFCM engagement.

AI Product Recommendations

Why it matters:
Not every shopper is the same, and their behavior changes in real time. Product recommendations and bundles drive higher AOV and repeat purchase rates, but only if they’re relevant.

Tactics to try:

  • Show bestsellers, frequently bought together items, or “You may also like” suggestions dynamically.

  • Use affinity and session-level data to surface bundles that match shopper interest.

  • Highlight urgency, low stock, and seasonal offers to drive conversions.

Nudge in action:
Nudge leverages AI-driven product personalization to surface adaptive bundles, recommendations, and urgency signals at every touchpoint—from PDPs to carts—maximizing AOV and converting more shoppers in high-intent moments.

Your BFCM Growth Starts Here

This BFCM, don’t just run ads, run personalized experiences. Every click is an opportunity, every page is a chance to convert, and every shopper is unique.