Playing games is an inherent psychological activity we have practiced since childhood. Games are fun, challenge you, and help you learn — it's very common for us to like something just because it has a ‘game’ involved.

New-age companies of today know our inclination towards games – even something as mundane as eCommerce uses reward points, quizzes, scratch cards, and surprises.

If your store hasn’t explored gamifying its shopping experience, you must because many have experienced improvement in their user engagement metrics.

If your store suffers from high cart abandonment rates or poor user engagement, it’s time to make users play. Literally. 

Do you want to understand why you must integrate games into your eCommerce store? How will it help your online store? Why should you care?

These are some questions we answer through our eCommerce gamification guide. 

What is eCommerce Gamification?

Gamification is a user engagement strategy that involves adding game mechanics into non-gaming environments (like eCommerce apps) to increase engagement and retention.

eCommerce gamification simply means deploying game-like elements (reward points, quizzes, surprises) to eCommerce platforms. 

Many eCommerce apps use innovative gaming elements, here’s an example:

What e-commerce challenges are solved by gamification?

E-commerce demands you to adopt customer-centric strategies for growth. Look at Amazon – a leading global eCommerce platform, and how it is known to be ‘customer obsessed’.

As you can see, its first leadership principle itself is ‘customer obsession’.

While it is easy to say – become customer-centric, such strategies when applied to eCommerce, the challenges are not like your typical gaming app.

But gamification itself can help you mitigate some of these issues – let’s understand these challenges and how.

1. Reduces abandoned carts

As shoppers, we have all been there — saving products we want to buy, but not at the moment, so we just add them to the cart and leave.

But for eCommerce companies, this is a big problem to have, as not every cart abandonment is due to this reason. Some may abandon due to app performance issues, limited payment options, out-of-stock items, etc.

A study conducted by Statista shows that the cart abandonment rate recorded in 2023 stands at a whopping 70.19%. Moreover, cart abandonment alone causes eCommerce brands to lose up to USD 18 billion in sales revenue every year.

Hence, it makes sense for eCommerce companies to focus on reducing cart abandonment. This is where strategies to reduce cart abandonment come into play.  

Gamification encourages buyers to complete their purchase. How?

A very effective strategy is showcasing the progress in your purchase as a quest or progress line. Amazon and Flipkart often use this during their checkout process. You might have seen a cart rolling across a line or a simple progress bar guiding you through the transaction process. Gamifying the transaction process in this way subconsciously influences buyers to see it to the end rather than leaving the task half-completed. 

We will see more such methods in upcoming sections of this guide.

2. Improves customer retention and loyalty

Customer acquisition is good.

But customer or user retention is even better.

After all, the cost of acquiring a new customer can be five times as much as retaining an existing one. Moreover, existing customers present a 60% to 70% chance of making a sale, whereas the probability drops to 5% to 20% with new prospects. 

This simply means that you need to focus on customer retention and ensure that your customers are loyal to your eCommerce brand.

Gamification is one of the strategies that has the potential to increase customer retention and loyalty. You can tackle this in two main ways:

• Add game elements to your platform that increase the duration that customers spend on it. You can also incorporate daily login bonuses to keep your customers coming back every day to discover new deals and products organically or through pop-ups.
  
  Nike made great use of this in their Winter campaign. They added prizes and leaderboards to keep participants engaged further. With the top 100 players being able to access the prize, the site saw an incredible amount of players participating regularly, trying to achieve a high score. 

Image Source: Yu Kai Chou

• Create a gamified loyalty program that rewards customers with a virtual currency the more they use your products or conduct transactions through your platform.
  
  Paytm is a good example. Every transaction you make gives you some scratch cards that either offer you huge discounts on Paytm Mall products or Cashback points that you can use to redeem vouchers and gift cards. 

And let’s say you accumulate a ton or at least some Cashback points on Paytm. You would think twice before switching to a different app. It’s kind of like a sunk-time fallacy.

When you insert gamification that rewards your users for simply using your products or services, you are essentially elevating the user experience by making it more interactive, engaging, and worthwhile.

This makes customers come back time and again as they get incentives to use your platform.

3. Lets you personalize experiences

76% of customers speak positively of personalization, on how it helps them discover new and relevant products. A recent study at Gitnux shows that over 80% of internet users are more likely to click on a targeted ad, shooting up the click-through rates to up to 670%, compared to non-targeted ads.

If you want your stats to bump up similarly, you need to create ideal customer profiles and personas using specific user data to understand customer preferences. However, gathering this data is not an easy task. 

Most customers are reluctant when it comes to filling out surveys and feedback forms with only 10%-30% response rates for customer satisfaction surveys and market research surveys.

So, how do you get them to respond to you?

Gamified elements like product finders and incentivized quizzes are valuable assets when collecting required data while making it fun for users. You can offer a small discount or virtual currencies when your customers submit their feedback. 

Cosmetic brand W7 employs multiple elements of gamification to collect user data. Let’s take a look at one of them.

W7 ran a campaign called, ‘Who will you be today?’ where they used gamification to collect zero-party data. In this campaign, they would show multiple slides of different looks created using various make-up products. 

Image Source: W7 rewards page

They would make the users choose either the right slide or the left slide based on their preferred look. W7 would then collect their names and emails and would send them products personalized to their user preferences.

Just add to this a small incentive so your customer doesn’t feel like they are wasting their effort and voila! You have the perfect gamified data collection strategy for your business. 

4. Gives you a competitive edge

With more than 26.5 million eCommerce sites in the world, saying that it’s difficult to choose between them is an understatement. 

You have already got established giants in the field like Amazon, Walmart, and Flipkart that are dominating their respective industries. If you want to penetrate this market, you must stand out from the competition.

Gamification done right will help you find a unique brand voice and identity. Take the Zepto vs. Blinkit competition, for instance. Between the two, Blinkit is more widely used and has been around for longer. It has a 45% market share, mainly because it was the first of its kind with very little competition, it is available in more locations, and it delivers on customer expectations.

Image Source: Inc42

Zepto, although launched in fewer cities, is gaining quite a bit of attention from users. It has already secured a 21% market share despite BlinkIt having an 8-year lead. 

Zepto has smartly used gamification to create a unique identity among its user base. One of the strategies involves encouraging users to perform simple tasks like buying items for a certain category and then giving them a sense of reward and savings at the end of the purchase. 

Zepto has also gamified its final checkout system by incorporating a level mechanic. Free delivery begins at level 1. If you unlock the premium membership through Zepto Pass, you are pushed to level 2 which comes with some discounts.

Image Source: Google Play

You get even more additional discounts at level three when you spend a bit more on your order. This ends with showing your savings as your reward. 

Using these simple gamification tactics, Zepto keeps its customers coming back and buying more, thus securing a place amidst the tough competition. 

5. Improves sales and conversion rates

eCommerce conversion rates are not very high. As of Q3 2020, the worldwide conversion rate for online shoppers stood at 2.17%. If you need those numbers to be on the rise, gamification is one of the strategies that you can implement. 

When you spice up your online shopping experience with things like limited-time offers, spin-to-win games, and personalized product suggestions, you're stirring up a bit of urgency (inducing FOMO) and fun for your customers. 

Throwing in rewards, discounts, or exclusive deals through gamified activities can give your users that extra nudge to finish their purchases. This not only helps cut down on abandoned carts but also boosts those conversion rates for you. 

Most food delivery services like Zomato and Swiggy gamify their checkout process. They implore you to add an item worth a small amount to get a big discount.

Here, you can see how ‘complete your meal with’, Zomato gold savings, and emphasis on ‘Free item’ – are all psychological game elements that help increase order value.

How to implement gamification in e-commerce?

We help you take the first step — by helping you understand how to strategize gamification.

Here's the lowdown on getting started:

Step 1: Figure out “what" aspect of your eCommerce user flow requires gamification

Before you start tossing points and badges around, you need to figure out what you are really trying to achieve with all of this.

Do you want people to spend more time on your site?

Do you want them to become loyal customers who keep coming back for more?

Do you want them to spread the word about your products or services?

Your goals are your compass. They will guide you towards the perfect gamification strategy.

Check your eCommerce app key performance indicators – and determine which ones are lagging and impacting your conversions. Then, determine if adding game elements for those user flows would help improve it.

Fix the final KPIs that you wish to achieve post-gamification for those user flows. Then follow the next steps to design gamification experiments.

Step 2: Know your audience

Who are you building this game-like experience in your store for?

Different people respond to different things. For example, if you have an audience of CEOs – they may not truly appreciate cartoonish gamified elements on their way. Teenagers get a kick out of battling for the top spot on a leaderboard, and older shoppers typically love collecting points to redeem them as sweet discounts.

Get to know your audience if they would actually enjoy gamification and the kind of design they would appreciate. For this, a handy tool is to design customer personas for your eCommerce app.

Then, figure out what kind of game elements will keep a particular user persona hooked – check out the next step for how to do this.

Step 3: Pick the right gamification elements

Select gamification techniques that align with both your objectives and your audience’s preferences. Common elements include:

• Points: Customers collect points for everything–purchases, writing reviews, referring friends, etc. The more creative you get on how they can collect these points, the more viral your game gets!

• Quizzes and Polls: for eCommerce companies, quizzes and polls can be powerful tools to increase user engagement, gather valuable data, and drive sales. Instead of just passively browsing products (which is common when someone shops), users can actively participate in quizzes or polls, which can increase the time they spend on the site. You also get insights into customers' preferences, interests, and buying behavior — you need to design your questions to capture these.

• Scratch cards: are interactive elements that users can "scratch" virtually to reveal hidden prizes, discounts, or rewards. For example, eCommerce companies can use scratch cards to reveal a 20% discount on their next purchase, a gift with their order, or entry into a prize draw.

• Challenges: Give shoppers missions like "try a product from a new brand" or "buy three items from the sale section." Include an attractive reward at the end.

• Progress bars: Few things are more motivating than seeing how close you are to the finish line. Show shoppers their progress towards unlocking the next level of rewards.
• Streaks: these are a series of consecutive actions or achievements completed by a user within a certain timeframe. It's like a winning streak in a game where you keep achieving goals without breaking the chain. You can offer rewards for daily check-ins or purchases in your eCommerce app.

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Step 4: Integrate gamification seamlessly

The best gamification strategy doesn't feel tacked on; it's a seamless part of the shopping experience. Work with a web developer who understands gamification, or use a platform that makes it easy to add these elements to your existing app.

With Nudge, you can quickly design unique gamified user flows without any code. You need not hire developers to assign internal resources to design game elements.

Your goal is to make these user flows intuitive and fun.

Nike’s gamification strategy, which includes the Nike Run Club app, is a great example. In the Run Club app, users can set goals, track their runs, and earn badges for completing challenges. This motivates runners and also builds a community of active users.

Image Source: Nike run club app page

How does Nike integrate this app into its shopping flow?

As you can see – Nike allows you to tag your shows in your posts – and they not only allow their products but other brands too. 

This helps Nike showcase to its users which of their shoes provide what kind of performance, while also stacking it against other branded shoes. This means, Nike not only engages its users, but also gets loads of data on its product performance, user preferences, and which branded products perform better than them. That’s a lot of valuable data from simple gamification!

Step 5: Offer meaningful rewards

Design the gamification experience to be challenging yet achievable. If you're asking people to play your game, the rewards need to be worth their time. Integrate things like exclusive discounts, early access to new products, and freebies — things that make your customers, or players, feel special.

For instance, the Indian fashion e-commerce platform, Myntra, gamified its app to boost brand awareness and sales during its End of Reason Sale campaign. During this campaign, Myntra allowed users to play games in exchange for points and rewards. This was a major driver for customer engagement and traffic.

Image Source: e4m media

Step 6: Promote your gamification strategy

When you've built an amazing gamified experience, there’s no point in keeping it a secret. Promote your new games via email, social media, or in-app messages. Let people know about the fun they're missing out on.

Using Nudge, you can not only deploy game elements but also in-app messages to promote these updates. You don’t have to opt for a separate user experience software — explore Nudge for in-app messages

Step 7: Monitor, analyze, and iterate

Regularly track the performance of your gamification strategy using analytics tools. Monitor engagement levels, participation rates, and how gamification impacts sales and customer loyalty. Are people getting into the games? Is it having a real impact on sales and loyalty? Analytics will tell you what's working and what possibly needs a little tweaking.

Nudge also allows you to track how your designed and deployed user experience flows are performing. Based on that, you can iterate the designs, conduct A/B tests, and continue optimizing without developers or external tools.

Step 9: Encourage social interaction

According to a report by Gigya, gamification boosts engagement by 30% among consumers. Use this engagement to your advantage. Encourage customers to share their achievements and experiences on social media. It not only promotes your brand but also builds a community around your e-commerce platform. Make it easy for them to share their scores, badges, and rewards on social media. 

For example, you can design gamified referrals to increase exposure to your eCommerce store and inboard new customers from your existing customers’ network. Nudge can instantly help you set up a gamified referrals system without a single line of code:

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3 E-commerce gamification strategies that work

So far, we’ve seen the challenges gamification can solve and how you can implement it into your E-commerce platform.

Let’s now look at some unique gamification tactics you can implement to grow your brand.

1. By giving users a sense of achievement using innovative rewards system

We have covered various reward systems you can design via streaks, referrals, quizzes, points, scratch cards, and more. In his strategy section, we will focus on designing a unique rewards system and various formats you can adopt.

Giving rewards to users every time they take any action on your platform gives them a sense of achievement so they keep coming back for more.  For example, online retailers like Amazon and Flipkart offer reward points for purchases, which can be redeemed in future transactions.

Sense of achievement can be triggered through:

1. Coupons: coupons mimic the idea of traditional paper coupons but are digital. You can design a coupon-earning system where customers may earn a coupon for signing up for an account, making a purchase, leaving a product review, or referring friends.

Here’s an example of Tata Cliq sharing a limited time coupon to new website visitors.

2. Coins: you can give coins as incentives to users for performing activities, such as a purchase or referral, which they can redeem to get rewards. For example, you can give 10 points for signing up to an E-commerce platform, and when they collect 100 points, they can avail of the 10% discount coupon. This encourages them to interact more within the platform to get more points, which they exchange for additional discounts.

Using Nudge, you can quickly implement a custom coins system, decide the flows for availing rewards, and track its effectiveness.

3. Spinning the Wheel: Spin the Wheel is a reward campaign where users can play and spin the wheel to win prizes, discounts, cashback, etc. From cashback to discounts on certain brands, this is a fun gamified strategy to get people to spend more time on the app.

For example, here Giva, a jewelry brand, is sharing an engaging ‘Spin the Wheel’ game with its new website visitor. It has different rewards mentioned, making users anticipate which one they’ll receive. Note how they collect email and contact details before allowing you to play the same.

2. By giving users a sense of adventure/excitement for everyday processes

Apart from rewards, there are actual games you can set up that users can play making shopping a fun and exciting experience for them. 

Sense of adventure/excitement can also be triggered through:

1. Gamified Product Customization: The process of product customization can be gamified and even made immersive. This makes users connect to the brand as they customize the product to their liking. For example, Apple allows users to inscribe their name on their iPads – this is also a form of gamification via personalization. You can include game elements to make this process more engaging.

Image Source: Apple custom engraving

2. Unlockable content and experiences: instead of focusing on tangible rewards like discounts or freebies, offer users access to exclusive content, behind-the-scenes videos, or interactive experiences. You can make these only available to those who complete certain actions or achieve specific milestones.
3. Progress Bars: Progress bars motivate people to continue a particular activity on your platform. This is most commonly seen at checkout pages where the entire checkout process is displayed as a large progress bar. It helps reduce cart abandonment and acts as a psychological motivator to help customers continue what they’re doing.

This unique example of M&M’s progress bar allows customers to design their M&Ms. They can choose colors, text, designs, and packaging, thereby adding an element of thrill to the shopping process.

Image Source: M&M – design your own

3. By giving users a sense of being in a community

A community creates a space for users to share their achievements, customer experiences, or purchase stories. For example, users share tutorials, tips, or experiences about a certain make-up product in a community created by a make-up brand on their E-commerce site.

GoPro is one of the popular examples of community-based gamification. GoPro enjoys a strong community base, wherein fans and users have built communities across social platforms. A simple Google search reveals many available communities for GoPro fans to join!

Community-based gamification is usually done through:

1. Creating common groups where users can see each others’ scoreboards and progress. This again creates both a sense of being in a community and being competitive.
2. Common metrics or engagement data that can be shared with other fellow users. For example - Spotify Wrapped, where you could see the top artists of fellow users giving you insights into their music.

20 best eCommerce gamification examples for your inspiration 

Looking to understand how you can implement eCommerce gamification? – we have scouted successful examples that you can get inspired from:

1. Paytm

Paytm is well known for its permanent and rotating gaming elements that are spread throughout the app. First comes the cashback points, which are the permanent tokens that you earn through transactions on the app. For every transaction, you get a scratch card, another addictive gaming element. 

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You can then use these cashback points for various things, ranging from discounts on services, gift cards for certain companies, and transactions, to purchasing items at a heavily discounted (for example, ₹1) price. 

Image Source: Appsliced

Apart from these, you also have common gamification elements like spinning the wheel, collecting cards, third-party games like Ludo, Poker, and more. Since these games keep rotating, the experience always feels fresh and with money being the incentive, you feel more engaged and invested. 

Here’s what their ‘Jackpot’ game looks like:

2. Flipkart

More than 200,000 players typically dedicate at least 30 minutes each day to playing Cricket Battleground on Flipkart. Flipkart has been using direct games like Cricket Battleground and Snake Smash along with other gamification tactics to hold the attention of its customers. 

Image Source: e4m

Flipkart Video Originals, including the reality dance show "Entertainer No 1" and the gaming show "Kya Bolti Public," incorporated gamification to boost user engagement. Hosted by Varun Dhawan and Manish Paul respectively, these shows allow users to participate and play games actively.

3. Myntra

Myntra has made strides in the gamification foray on multiple fronts. One of the most creative avenues is the use of augmented reality to make virtual shopping more attractive for customers who prefer shopping offline. They can try on clothes and accessories on their virtual selves, kind of like a dress-up game. 

Image Source: Myntra blog

Myntra also provides customers with multiple challenges, where you need to complete fun tasks and get to win prizes. The prizes usually include discounts on different fashion categories. Once you win these, you are incentivized to make more purchases. 

It also provides a personalized feed to curate your shopping experience.

Image Source: Bootcamp

4. Nike

Nike runs seasonal campaigns which are often gamified. Nike's 'Angry Winter' campaign stands out as an excellent example of gamification for encouraging user engagement with a product. 

Image Source: Dylan Lee

This exemplary campaign came out in 2011 and was centered around helping pro athletes train during winters by simply matching some keys. Each athlete embodied a specific Nike winter collection. Nike's "Angry Winter, Fight Back" campaign was incredibly successful, garnering over 2.1 million visits in under a month.

The main reason behind this was the competitive element they inserted into it by giving every player a score ranking the top 100 players on a leaderboard and giving them a chance to meet a Nike athlete. 

5. Swiggy

Swiggy often organizes very topical games for its customers. Swiggy Cricket Cards are one of its latest game offerings inspired by the recent IPL T20 matches. You have some assured rewards which are discounts on certain food items. 

Image Source: DesiDime

Apart from that immediate incentive that encourages customers to order more food through the app, Swiggy also offers a grand prize. For this particular event, they are offering an SUV. 

Thus, by combining immediate rewards with the chance to win a bet if you diligently play the game, Swiggy ensures that customers visit their platform daily and spend a considerable amount of time collecting cards or playing some other games. 

6. KFC

KFC is known to collaborate with IPs and organize fun promotional events to accelerate their sales. Many of their events, collaborative, or otherwise, have gamified elements to them, both online and offline. 

On the virtual side of things, With assistance from Gamify, KFC Japan developed a mobile game to promote its latest Shrimp menu addition. In the game, players had to slash ebi shrimps to defend KFC's chicken kingdom castle. 

Image Source: CreativePool

Alongside raising awareness, the brand incentivized users with discount vouchers to sample the product. The campaign generated significant excitement, attracting more than 800,000 players and totaling 600 hours of gameplay.

7. Amazon

You might think that Amazon does not have a lot of game-like elements integrated into it. Amazon’s gamification is more subtle and nuanced. Apart from the run-of-the-mill reward system and occasional challenges, Amazon integrates aspects of gamification into its platform design. 

For instance, you might have noticed the miniature shopping cart gradually making its way toward the destination when you are in the process of buying an item. This nifty tactic helps battle abandoned carts and psychologically influences customers to complete their purchases.

It also uses other tactics like ‘Spin and Win’ and cashback on its Amazon app:

8. Gucci

Gucci Town is a prime example of luxury brands diving into the metaverse. Here, users can dive into different mini-games and challenges, delving into Gucci's rich heritage and diverse product lineup.

Image Source: Gucci

In Gucci Town, users can earn virtual currency by playing mini-games. As a result, they can use this virtual cash to deck out their Roblox characters with virtual Gucci products – all while connecting with fellow Gucci fans worldwide.

The company has also released digital avatar clothing for Pokemon Go! and Zepto. Gucci has developed the Gucci Sneaker Garage app, enabling users to personalize their own digital Gucci sneakers.

9. eBay

Few can compete with eBay’s gamification system when it comes to eCommerce. eBay's allure lies in the fact that purchasing items isn't merely a transaction as with most e-commerce platforms. When you buy something on eBay, it feels like a triumph. 

Even if you end up paying a tad more than you intended, that feeling of outbidding others and securing the win is priceless. 

Image Source: TechCrunch

Factor in the drive to boost your seller metrics, earn more stars, and enhance feedback scores, alongside the constant anticipation of new bids and competition, and you've got a recipe for addiction. 

10. Yoox

Yoox revolutionizes online shopping by addressing the common concern of clothing sizes through a unique approach: allowing users to create their digital avatars and virtually try on clothes, simulating the in-store trial room experience. 

Image Source: YNAP

This personalized engagement method enhances user interaction and satisfaction. Additionally, Yoox implements various gamification elements to further elevate the shopper's experience, including trivia, redeemable points, personality quizzes, countdown clocks, spin-the-wheel, progress bars, and scratch cards. 

These features not only make shopping more enjoyable but also foster customer loyalty and excitement.

11. Nykaa

Nykaa Fashion elevates user engagement and retention through gamified challenges within its mobile app. Users can enhance their shopping experience by earning points through interactive challenges, which they can then redeem towards future purchases, leading to savings. 

Image Source: Nykaa blog

For example, here are some gamification elements present in the Nykaa ‘Hot Pink Sale’ –

• Price reveals: the sharing of discounted prices right before the sale builds anticipation among customers. It urges them to make a wishlist and once the sale goes live, it will have a discounted price – this pushing for checkout.

• Slash and save: a gamified experience where one has to play the game with family and friends to slash prices.

• Slot machine: customers can play the slot machine game to get offers, discounts, and freebies.

12. Lenskart

Lenskart, once again, makes great use of augmented reality technology. It first lets you scan your face from multiple angles. Then you can choose any frame you fancy and just make your realistic virtual avatar put it on. 

This gives you a virtual shopping experience that is almost akin to shopping offline while also providing a dress-up game-like experience to keep customers engaged. 

As you can see in the poster, it is also running a game to win free eyeglasses every minute — an engaging proposition for people to try out their app.

13. Lego

Lego Playgrounds is Lego’s attempt at gamifying their eCommerce experience, and it is a masterclass in the field. When you enter the website, you will be asked whether you want to visit the shop, play games, watch videos, and some other options.

Image Source: Lego

The games provide users with a fluid and adventurous quest that juxtaposes the digital and real-world of Legos. The playground offers a variety of scenarios and game elements for exploration.

14. Burger King

Fast food chain Burger King runs many gamified ad campaigns through its BK app. The Greatest Hack is one of their latest in this regard, which targets T20 fans using augmented reality and gamification. 

Image Source: Burger King Facebook Page

The best part about it is that the campaigns feel meaningful since you can get great deals and discounts on your Burger King orders out of them. 

Image Source: Burger King Facebook Post

Apart from its obvious game elements, it also implements features like building your whopper and booking a party that makes use of gamification elements directly on the platform while you are ordering. 

15. Temu

Temu is a Chinese shopping platform known for its gamification tactics to engage its users to shop more. It shares data like how many customers have added the product they are checking out in the cart, the total number of people who bought the product, reviews, and more to make users comfortable about the purchase. The cheap pricing also makes their products sell like hot cakes.

“Temu often employs a combination of social proof, and scarcity and frequently uses animated elements to capture consumers' attention, more so than Shein and Wish.”

– Vilma Todri, associate professor of Information Systems at Goizueta Business School at Emory University, US in conversation with BBC

Temu App Official Big Game Ad | Shop like a Billionaire

16. L’occitane

L’occitane is a natural beauty brand with a focus on sustainability. They launched a game ‘Seeds of Dreams’ that helps users visualize the relationship between seeds and the brand’s product line. Here, users keep clicking the screen to water the seeds and watch them grow. On engaging the growing, you earn rewards.

You can note how the brand brings in its voice and colors in the game’s interface.

Image Source: The Official Stellenbosch Academy Blog

17. Sephora

Sephora runs the ‘Beauty Insider loyalty program’ where it engages its members with special discounts, privileges, discounts, and exciting ‘Beauty Insider Challenges’. One such challenge is the ‘Ready, Set, Sephora’ which prompts the members to perform certain tasks like picking up products from the store, online shopping, trying Sephora’s shade matching tool, and more. The customers earn points, which they can redeem as Beauty Insider cash or $10 off for their next purchase. 

With this, Sephora introduces its members to its various customer touchpoints, thus keeping them on the customer journey designed to make them shop more.

18. Lacoste

Lacoste, in partnership with The Sandbox, launched a multiplayer online game where the prizes were earned in Sand coins. Users have to hunt for hidden treasures on Lacoste island in themed locations based on real-life cities like Tokyo, Paris, etc. This campaign was launched to celebrate Lacoste’s 90th anniversary – where it entered a new age by entering the NFT ecosystem.

“This collaboration opens a realm of possibilities where players and creators can immerse themselves in a dynamic and fun environment inspired by the iconic brand.”

— Sebastien Borget, Co-founder and COO of The Sandbox on their The Sandbox Blog

Image Source: The Sandbox blog

19. Casper

Casper is a mattress brand that also uses gamification as a way to learn more about its customers via quizzes. By taking the quiz, the customer will know what kind of mattress from their product line would suit them the best. It also includes interesting puzzles with illustrations on its website to engage users.

Image Source: Casper Mattress Quiz

It also occasionally launches site-wide sales – like here in the screenshot below it celebrates its 10th anniversary with a discount.

20. Never Fully Dressed

Never Fully Dressed is an eCommerce shopping site that uses loyalty programs and coupons as gamified elements for customer engagement. As soon as someone lands on their website, you are provided a 10% discount coupon for signing up on their platform.

It also provides a successful loyalty program where that asks the customers to perform tasks like inviting friends, signing up, following on social media, making purchases, and more to earn points. 

Then, users can redeem these points on their products, get birthday treats, get access to secret deals, and more. Thus, using the points system-based gamification, Never Fully Dressed drives engagement, improves its brand awareness, and pushes people to make frequent purchases.

It is very easy to get started with gamification — we can help!

Nudge is a comprehensive user experience platform that can enable you to implement gamified elements into your user flows with no code!

From points system, challenges, streaks, gamified referrals, or coupons – Nudge makes it easy to design unique gamification experiences. You can reduce the time to execute them on your app and test their effectiveness in a single platform — book a demo to learn more.