Great companies understand that customers don’t buy products, they buy solutions to their problems. Our new launch ‘User Flows’ is designed so that you can seamlessly connect various user experiences based on the user journey. Instead of launching features in isolation, you can set up touchpoints aligned with your business goals and metrics.

Here’s what is key to User Flows:

• Improves all steps of the user journey from activation, engagement, conversion to  retention 
• Helps to build personalized flows for different user personas
• Assigns a goal metric to the flow: it could be increasing Average Order Value (AOV) or Free to Paid conversions 
• Shortens the time from installation to purchase or subscription by reducing friction points

What Is a User Flow?

Simply put, a user flow is a series of steps that users go through while interacting with your app or website. It starts the moment they enter and continues through the different actions they take until they leave. But it’s not just about moving them from point A to point B—it’s about guiding them in a way that feels natural, easy, and rewarding.

Imagine your app is like a storybook. Each page leads to the next, making sure the reader is engaged and excited to turn the page. A well-designed user flow does the same for your users. It ensures that every interaction they have with your app feels connected and purposeful.

To help you visualize this, here's an example of a user flow:

In this image, you can see how each step is connected, guiding the user seamlessly from one experience to the next.

Why User Flows Matter for Your Business?

As a business owner or part of a product team, you probably already know how important it is to keep users engaged. But did you know that a well-crafted user flow can make a huge difference in how users interact with your app?

Studies show that well-designed user flows can double your app's engagement and retention rates. This means more users are sticking around, interacting with your app, and ultimately becoming loyal customers. A higher retention rate also leads to a higher lifetime value (LTV) for each user, which is great news for your bottom line.

How Nudge Helps You Create Effective User Flows?

Creating an effective user flow might sound complicated, but with Nudge, it's simple and straightforward. Here's how Nudge empowers you to build the best user experiences:

1. Connect User Experiences Seamlessly

Nudge allows you to link different parts of your app so that users move smoothly from one step to the next. Whether it's onboarding new users, highlighting special deals, or encouraging repeat purchases, we help you tie everything together.

For example, BigBasket wanted to promote their special offers without interrupting the user experience. With Nudge, they connected these promotions directly into their user flow, making it a natural part of the journey.

In this screenshot, you can see how an inline banner is seamlessly integrated into the app, catching the user's attention without feeling intrusive.

2. Personalize for Each User

Every user is unique, and personalization makes them feel valued. Nudge lets you create multiple user flows tailored to different user personas. This means you can offer personalized recommendations, offers, or guidance based on each user's behavior and preferences.

Using our Visual Builder, you can easily design these personalized flows:

With a simple drag-and-drop interface, you can customize each experience in the user flow without any coding or technical expertise. This makes it easy to adjust and refine your flows to better meet your users' needs.

3. Go Beyond Activation

Many apps focus only on getting users to sign up, but the journey shouldn't stop there. Nudge helps you build user flows that continue to engage users after activation. This keeps them interested and encourages them to explore more features.

For instance, in a fintech app, after a user completes their KYC process, the user flow can guide them to make their first investment, offering tips and rewards along the way.

4. A/B Testing for Optimization

Not sure which user flow will work best? Nudge allows you to run A/B tests to compare different versions of your flows. This helps you identify what resonates most with your users.

By testing different messages, designs, or sequences, you can fine-tune your user flow for maximum engagement.

5. Set Goal Metrics

It's important to know if your user flow is achieving the desired results. With Nudge, you can set specific goals, like increasing purchases or boosting user retention. The platform then tracks these metrics, so you can see how well your flows are performing.

This data-driven approach ensures you're not just guessing what works—you have the numbers to back it up.

6. Precise Targeting

Nudge lets you target users based on various factors like their actions, preferences, or behaviors. This means your user flow can be highly relevant to each user, increasing the chances of engagement.

For example, you can create a flow that only triggers users who haven't purchased in the last month, encouraging them to come back with a special offer.

7. Access Detailed Reports

Understanding how your user flows are performing is crucial for ongoing improvement. Nudge provides detailed reports that give you insights into user behavior and flow effectiveness.

These reports help you identify what's working and what might need adjustment, so you can continually optimize your user journeys.

Examples of User Flows for B2C Companies

Let's explore how user flows can be applied in different industries:

1. For a D2C/E-Commerce Company

Imagine a customer opening your shopping app for the first time. Here's how a user flow might look:

• Onboarding Tour: Welcome the user and give a quick tour of the app's features.
• Spotlight on Top Deals: Highlight the best deals or most popular categories to catch their interest.
• Reward Scratch Cards: Offer a fun incentive, like a scratch card, that gives discounts based on their cart value.
• Feedback Survey: After they've explored, ask for their feedback through an NPS (Net Promoter Score) survey.
• Exit Message: Thank them for visiting and encourage them to come back soon.

This user flow makes the user feel guided and rewarded, increasing the chances they'll make a purchase and return in the future.

Additionally, you can utilize shoppable stories to highlight trending products or categories, allowing users to browse and shop directly from engaging video or image content, making the experience more immersive and increasing conversions. Let's look at some examples!

2. For a Fintech Company

Let's say a user opens your financial app. Here's how a user flow could guide them:

• KYC and Key Tasks Checklist: Help them complete essential setup tasks with a clear checklist.
• Investment Walkthrough: Provide a step-by-step guide on how to make their first investment or SIP (Systematic Investment Plan).
• Informative Stories: Share stories about top-performing stocks or funds, linked directly to where they can invest.
• Completion Reward: Once they've invested, reward them with a bonus or acknowledgment.
• Exit Message: Encourage them to check back in for updates or new investment opportunities.

This user flow educates the user, builds trust, and encourages them to engage more deeply with your app.

3. Subscription-Based Services

Subscription-based businesses, such as media streaming platforms, online learning platforms, or software-as-a-service (SaaS) companies, also benefit from strong user flows. These flows can help onboard users quickly, offer personalized content suggestions, and guide them toward becoming paid subscribers. Offering reminders, content recommendations, or even upsells based on user activity can significantly boost conversion and retention rates.

For instance, in a streaming service app:

• Onboarding Tour: A guided walkthrough that introduces the platform’s features.
• Content Recommendations: Personalized movie, show, or course suggestions based on previous user behavior.
• Subscription Upsell: After a certain period of free usage, the user flow can prompt users to subscribe to premium content.
• Exit Message: Include a reminder about the content the user showed interest in but hasn’t watched yet, encouraging them to return.

Nudge’s Powerful Features for User Flows

Nudge offers a suite of products to make creating and managing user flows easy and effective:

• Connect Campaigns: Tie in your existing marketing campaigns directly into the user flow. This ensures consistent messaging and maximizes the impact of your promotions.
• Multi-Step Flows: Build complex flows with multiple steps without any coding. You can design flows that adapt based on user interactions, making the experience dynamic.
• A/B Testing: Experiment with different versions of your user flow to see which performs better. This data helps you make informed decisions to improve user engagement.
• Goal Metrics: Define what success looks like for each user flow. Whether it's increased sales, more app usage, or higher retention, you can track it all within Nudge.
• Precise Targeting: Use detailed user data to target your flows. This means your messages reach the right people at the right time.
• Download Reports: Get comprehensive reports on your user flows. These insights help you understand user behavior and refine your strategies.

In addition to user flows, Nudge offers powerful features like gamification (loyalty programs, challenges, and rewards), stories and videos (shoppable stories and PiP videos), nudges (onboarding tours, in-app messages, and checklists), and surveys. These tools not only enhance user engagement but also create a dynamic, interactive experience that keeps customers coming back, helping your business grow by building stronger relationships with your users

Ready to start building flows? 

At the end of the day, the success of your product depends on how well you engage and retain your users. With Nudge's user flow feature, you can create personalized, smooth, and effective journeys that keep your users engaged from the moment they enter your app until long after they've completed their first action.

Nudge gives you all the tools you need to build flows that not only connect different touchpoints but also ensure that every step your users take is driving them closer to conversion, retention, and long-term loyalty.

So why wait? Want to see User Flows in action? Talk to us.