Gamification has become a powerful tool for e-commerce businesses to boost customer engagement, increase brand loyalty, and drive sales. Read about gamification examples from Nike, Duolingo, Burger King, and more.

Sustainable models of businesses are the ones that think about retention as a pivotal business metric.

Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.

While customer acquisition is crucial for growth, customer retention is equally important for long-term success.

Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.

This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.