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Sustainable models of businesses are the ones that think about retention as a pivotal business metric.

Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.

While customer acquisition is crucial for growth, customer retention is equally important for long-term success.

Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.

This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.