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Content for product and marketing teams to sort out their UX problems

Case Study

Zomato Premier League: The perfect blend of food and cricket

Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.
Gaurav Rawat
November 18, 2024
Gamification

Beyond Push Notifications: Gamifying User Experience

This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.
Kanishka Thakur
April 18, 2023
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User Engagement

Understanding the Stages of Customer Value Journey

Master the customer value journey! Turn prospects into loyal advocates using targeted engagement, subscription strategies, and more. Click to learn how.
Gaurav Rawat
November 22, 2024
User Engagement

Formula and Process to Calculate Churn Rate

Understand how to calculate churn rate with our simple formula. Discover key steps for accurate analysis to boost retention. Click now!
Kanishka Thakur
November 22, 2024
User Engagement

What to Choose Push and In-App Notifications Differences

Push notifications alert outside the app, while in-app notifications provide messages within the app.
Sakshi Gupta
November 22, 2024
Retention

Building a Successful Customer Loyalty Program: Steps and Examples

Loyalty programs reward customers for repeat purchases. Benefits include increased retention, boosted referrals, and lower cost compared to customer acquisition.
Gaurav Rawat
November 14, 2024
Retention

Designing a Successful Customer Loyalty Program Strategy

A successful loyalty campaign involves understanding customer needs, using a suitable program type, and leveraging multichannel marketing.
Sakshi Gupta
November 14, 2024
User Engagement

Best UX Design in Messaging Apps

Explore the role of UX in messaging apps, essential design criteria, and how developers implement user feedback for continuous improvements.
Kanishka Thakur
November 14, 2024
Retention

The Role and Value of Increasingly Important Customer Loyalty

Explore consumer loyalty, a vital element in business growth, playing a significant role in crafting successful retention strategies.
Gaurav Rawat
November 14, 2024
Gamification

Gamification For Fitness Apps

Gamified fitness apps make physical activity a game with points, rewards, and achievements for increased user engagement.
Kanishka Thakur
November 14, 2024
User Engagement

Creating User Journey Maps A Practical Guide

Understanding user journey mapping and its significance in enhancing team empathy towards users and optimizing UX design.
Sakshi Gupta
November 14, 2024
Retention

Building Strategies for Customer Loyalty A Complete Guide

Learn the importance of customer loyalty in business growth, and understand how to create effective loyalty programs.
Kanishka Thakur
November 14, 2024
User Engagement

Understanding and Designing for User Experience (UX)

User Experience (UX) involves meeting user needs efficiently with simplicity and elegance, playing a key role as a market differentiator.
Gaurav Rawat
November 14, 2024
User Engagement

Differences and Benefits of Customer Engagement and Retention Strategies

What’s the difference between customer engagement and retention? Learn strategies for both that keep customers engaged and loyal. Find out how!
Gaurav Rawat
October 28, 2024
User Engagement

What’s Digital Customer Journey Stages & Complete Guide

What's a digital customer journey, and why does it matter? Learn how to create a seamless, personalized path that keeps customers coming back for more.
Sakshi Gupta
October 28, 2024
User Engagement

Understanding Hyper Personalization and its Impact on Customer Experience

What is hyper personalization? Learn how real-time data and AI craft tailored customer experiences that enhance loyalty and engagement.
Kanishka Thakur
October 28, 2024
User Engagement

Differences between Customer Engagement and Customer Satisfaction

Struggling with balancing customer engagement and satisfaction? Discover key benefits and tips to boost both with our simple guide. Click to learn more!
Gaurav Rawat
October 28, 2024
Nudges

Calculating Repeat Purchase Rate in E-commerce Apps

Understand calculating Repeat Purchase Rate in ecommerce apps: using the formula (Number of Repeat Customers / Total Customers) x 100.
Gaurav Rawat
October 27, 2024
Nudges

Creating Your App Walkthrough: Steps and Examples

Let’s see how with simple 5 steps, you can make an app walkthrough that will help to boost user retention and loyalty.
Sakshi Gupta
October 27, 2024
User Engagement

Understanding Gen Z Shopping Habits and Future Retail Trends

It has been observed that Gen Z shopping habits are majorly influenced by social media which is about 51%. Let’s dive deep and learn more!
Kanishka Thakur
October 27, 2024
Nudge 2.0 - In-app experiences to activate, retain, & understand users | Product Hunt