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Create easy to consume content to convert better increase purchases.
Nudges & In-line Widgets
Nudge users the right way and drive product adoption and user activation.
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Put engagement into auto-pilot by gamifying user journeys.
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Understand your audience, make informed decisions, and iterate.
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Make sign-up easy and guide new users to their "aha moment" quickly.
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Collect actionable feedback from users.
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Content for product and growth teams to sort out their UX problems.
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A to Z of user experiences. This glossary will run you through everything related to UX, with detailed examples and definitions.
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Content for product and marketing teams to sort out their UX problems
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Nudges
What is in-app messaging – 8 practical examples to boost user engagement
What is in-app messaging and examples of in-app messaging to upsell, increase product adoption, and improve onboarding, and retention.
Sakshi Gupta
March 5, 2024
Nudges
The Complete Guide To In-App Nudges 2024: Building Seamless User Experiences
Everything you need to know about in-app nudges in 2024. Learn what they are, how they should be used, & explore the latest behavioral data and stats.
Kanishka Thakur
March 4, 2024
User Engagement
What Is User Engagement: [+7 Ways To Improve It)
What is user engagement and how you can increase it for your product? Learn proven strategies to keep your users hooked.
Sakshi Gupta
February 17, 2024
User Onboarding
The Complete Guide to User Onboarding: Getting New Users Up to Speed
User onboarding is the process of getting new users familiar with your product. Take inspiration from the top companies, and learn what metrics to measure.
Gaurav Rawat
January 15, 2024
User Engagement
8 Ways To Boost Mobile App Engagement: Gamification, Nudges, and Surveys
Discover 8 powerful strategies to boost mobile app engagement and drive in-app purchases and completion of core activities, thus leading to higher revenues.
Sakshi Gupta
January 4, 2024
How B2C Companies Like Uber & Airbnb Use In-App Surveys to Drive Actionable Insights
You can gain valuable insights into customer behavior through the use of in-app surveys. Learn how Uber and Airbnb do it, and how to craft effective in-app surveys.
Sakshi Gupta
September 29, 2023
Gamification
Gamification in E-commerce
Gamification has become a powerful tool for e-commerce businesses to boost customer engagement, increase brand loyalty, and drive sales. Read about gamification examples from Nike, Duolingo, Burger King, and more.
Sakshi Gupta
October 5, 2023
Customer Experience and Retention: It’s All Interconnected
Sustainable models of businesses are the ones that think about retention as a pivotal business metric.
Sakshi Gupta
August 22, 2023
Gamification
Gamification Core Drivers: Driving User Engagement and Behavior Change
Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.
Sakshi Gupta
Retention
How to Improve User Retention: Strategies for Success
While customer acquisition is crucial for growth, customer retention is equally important for long-term success.
Sakshi Gupta
July 17, 2023
Case Study
Zomato Premier League: The perfect blend of food and cricket
Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.
Gaurav Rawat
November 18, 2024
Gamification
Beyond Push Notifications: Gamifying User Experience
This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.
Kanishka Thakur
April 18, 2023
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User Engagement
Complete Guide to Conducting Consumer Behaviour Analysis
Let’s learn about consumer behaviour analysis to identify user preferences, enhance satisfaction, and personalise experiences.
Sakshi Gupta
September 11, 2024
Gamification
Understanding the Octalysis Framework in Gamification and Behavioral Design
Learn how the Octalysis Framework can transform your customer engagement strategy through gamification. Boost retention. Book a demo with Nudge!
Kanishka Thakur
September 11, 2024
User Engagement
Usability Vs User Experience: Must know Differences+Relationship
Confused about usability vs user experience? Discover why to think about usability and user experience in web design and how to enhance both effectively. Learn more!
Gaurav Rawat
September 11, 2024
Retention
6 Best Mobile Loyalty Program Software Options for 2024
Explore the top six mobile loyalty program software, including Nudge, Paytm loyalty program, and many others.
Kanishka Thakur
September 11, 2024
User Engagement
Strategies for Boosting User Engagement through UI & UX Design
How can great UI & UX boost user engagement? Discover strategies like gamification and personalization to keep users engaged and loyal.
Sakshi Gupta
September 11, 2024
User Engagement
Top 7 User Engagement Metrics to Track and Measure
User engagement metrics, such as session duration, conversion rate, and many others, help gather concrete data to enhance performance.
Kanishka Thakur
September 10, 2024
User Engagement
A Simple Guide to Customer Journey Orchestration
Uncover the importance of customer journey orchestration and its role in personalised engagements.
Kanishka Thakur
September 10, 2024
Retention
6 Customer Retention Strategies with Examples
Let’s learn about top customer retention strategies and how top B2C companies in the Indian market are leveraging these strategies.
Gaurav Rawat
September 10, 2024
User Engagement
5 Causes and Symptoms of Customer Churn in SaaS Companies
Main causes of customer churn in SaaS companies include attracting wrong customers, ineffective onboarding, poor support, lack of value and more.
Sakshi Gupta
September 10, 2024
Retention
6 Strategies to Reduce Customer Churn and Increase Retention
The importance of customer churn management to improve retention lies in good strategies and acquiring new customers.
Kanishka Thakur
September 10, 2024
User Engagement
What is a Good Churn Rate for SaaS Companies? Calculating Acceptable Churn Rate
Understanding ‘what is a good churn rate for SaaS companies’, and how to calculate it.
Gaurav Rawat
September 10, 2024
Retention
4 Customer Retention Models Definition and Application
A customer retention model uses data to predict future buyer behaviour and helps create effective retention strategies.
Sakshi Gupta
September 9, 2024
User Engagement
5 Tactics to Lower Customer Churn Rate
Explore five tactics to reduce customer churn rate, which include realistic expectations, improving onboarding processes, and more.
Gaurav Rawat
September 9, 2024
Retention
Top 4 Proven E-commerce Customer Retention Strategies
Learn the key metrics for measuring e-commerce customer retention, including Customer Retention Rate, Purchase Frequency, and Average Order Value.
Kanishka Thakur
September 9, 2024
Retention
What is Customer Retention Importance and Benefits
Explore the importance of customer retention and its impacts on customer satisfaction, cost-effective advertising, and higher profits.
Sakshi Gupta
September 9, 2024
User Engagement
How to Ask Users for Feedback: 5 Methods
Discover five methods of how to ask users for feedback, including personalised feedback, incentives for feedback, and many others.
Kanishka Thakur
September 9, 2024
User Engagement
7 Principles for Creating an Engaging User Experience
Explore seven principles of engaging user experience, including audience understanding, optimisation and more.
Gaurav Rawat
September 9, 2024
User Engagement
Customer Engagement Analytics and Metrics A Detailed Guide
Customer engagement analytics is a crucial tool for understanding behaviour and fostering customer loyalty and retention.
Sakshi Gupta
September 9, 2024
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