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Create easy to consume content to convert better increase purchases.
Nudges & In-line Widgets
Nudge users the right way and drive product adoption and user activation.
Gamification & Rewards
Put engagement into auto-pilot by gamifying user journeys.
Surveys & Feedback
Understand your audience, make informed decisions, and iterate.
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Activation & Feature Adoption
Make sign-up easy and guide new users to their "aha moment" quickly.
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Craft sticky user experiences that makes users come back.
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Convert better by personalizing user journeys to drive higher revenues.
User Research & Insights
Collect actionable feedback from users.
Resources
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Content for product and growth teams to sort out their UX problems.
Glossary
A to Z of user experiences. This glossary will run you through everything related to UX, with detailed examples and definitions.
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Content for product and marketing teams to sort out their UX problems
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Nudges
What is in-app messaging – 8 practical examples to boost user engagement
What is in-app messaging and examples of in-app messaging to upsell, increase product adoption, and improve onboarding, and retention.
Sakshi Gupta
March 5, 2024
Nudges
The Complete Guide To In-App Nudges 2024: Building Seamless User Experiences
Everything you need to know about in-app nudges in 2024. Learn what they are, how they should be used, & explore the latest behavioral data and stats.
Kanishka Thakur
March 4, 2024
User Engagement
What Is User Engagement: [+7 Ways To Improve It)
What is user engagement and how you can increase it for your product? Learn proven strategies to keep your users hooked.
Sakshi Gupta
February 17, 2024
User Onboarding
The Complete Guide to User Onboarding: Getting New Users Up to Speed
User onboarding is the process of getting new users familiar with your product. Take inspiration from the top companies, and learn what metrics to measure.
Gaurav Rawat
January 15, 2024
User Engagement
8 Ways To Boost Mobile App Engagement: Gamification, Nudges, and Surveys
Discover 8 powerful strategies to boost mobile app engagement and drive in-app purchases and completion of core activities, thus leading to higher revenues.
Sakshi Gupta
January 4, 2024
How B2C Companies Like Uber & Airbnb Use In-App Surveys to Drive Actionable Insights
You can gain valuable insights into customer behavior through the use of in-app surveys. Learn how Uber and Airbnb do it, and how to craft effective in-app surveys.
Sakshi Gupta
September 29, 2023
Gamification
Gamification in E-commerce
Gamification has become a powerful tool for e-commerce businesses to boost customer engagement, increase brand loyalty, and drive sales. Read about gamification examples from Nike, Duolingo, Burger King, and more.
Sakshi Gupta
October 5, 2023
Customer Experience and Retention: It’s All Interconnected
Sustainable models of businesses are the ones that think about retention as a pivotal business metric.
Sakshi Gupta
August 22, 2023
Gamification
Gamification Core Drivers: Driving User Engagement and Behavior Change
Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.
Sakshi Gupta
Retention
How to Improve User Retention: Strategies for Success
While customer acquisition is crucial for growth, customer retention is equally important for long-term success.
Sakshi Gupta
July 17, 2023
Case Study
Zomato Premier League: The perfect blend of food and cricket
Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.
Gaurav Rawat
November 18, 2024
Gamification
Beyond Push Notifications: Gamifying User Experience
This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.
Kanishka Thakur
April 18, 2023
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User Engagement
11 Software Monetization Strategies for Revenue Growth
Let’s learn 11 software monetization strategies that can help cover the costs of developing and maintaining software and generate revenue for reinvestment.
Gaurav Rawat
August 5, 2024
User Onboarding
Creating and Understanding Real-Life User Journey Map Examples
Discover real-life user journey map examples like Spotify, Amazon and HubSpot, refining user experience and mapping customer emotions and touchpoints.
Gaurav Rawat
August 5, 2024
User Engagement
Strategies To Improve Your Website User Drop-Offs Rates
What causes user drop-off rates on websites? Learn strategies to reduce user drop-off with tools like Google Analytics and Nudge platform features.
Sakshi Gupta
August 5, 2024
User Engagement
What Are Customer Touch Points? {Examples Inc}
A customer touchpoint is a critical interaction moment between a customer and a brand. Explore touchpoint examples and learn how to identify them.
Gaurav Rawat
August 5, 2024
User Engagement
How to Increase Customer Satisfaction: Proven Techniques and Tips
Figure out how to ensure customer satisfaction. Discover proven techniques and tips to increase customer satisfaction in this blog.
Kanishka Thakur
August 5, 2024
Gamification
Business Gamification Strategies For Engagement and Operations
Discover how business gamification boosts engagement, enhances learning, and improves productivity.
Sakshi Gupta
August 5, 2024
User Engagement
Definition and Importance of Customer Satisfaction
How would you define customer satisfaction? It indicates how well products/services meet or surpass customer expectations. Find more details here.
Gaurav Rawat
August 5, 2024
User Engagement
Guide to Successful B2B Customer Loyalty Programs
Gain in-depth knowledge about B2B customer loyalty programs along with its significance and key strategies.
Kanishka Thakur
August 5, 2024
User Engagement
Understanding the Stages of the Customer Journey in Marketing
An overview of the key stages in the customer journey marketing: Awareness, Consideration, Decision, and Loyalty.
Sakshi Gupta
August 5, 2024
User Engagement
40 Scale Survey Questions for Customer Satisfaction
Scale survey questions measure customer satisfaction using scales like numeric, emoticon-based and continuous scales.
Sakshi Gupta
August 5, 2024
User Engagement
What is Time to Value? How to Calculate It?
TTV measures how quickly customers see value in a product or service. Learn how to calculate it and be the customer’s top choice.
Sakshi Gupta
August 5, 2024
User Engagement
Determining a Good Average Conversion Rate for Your Online Business
Discover what is a good conversion rate and how to optimize it for your business’s success. Click to learn more and boost your results!
Kanishka Thakur
August 5, 2024
User Engagement
5 Metrics to Track for E-commerce Customer Experience Analysis
Understand these top 5 metrics for enhanced e-commerce customer experience analysis and better user retention.
Gaurav Rawat
August 5, 2024
User Engagement
Top 10 Examples of High Converting Websites in 2024
Explore the top 10 2024 examples of high converting websites such as Mint, Discord, and Rookwood, emphasizing design, clarity, and CTAs.
Kanishka Thakur
August 5, 2024
User Engagement
Top 17 Strategic Questions to Ask Customers for Insights
Explore 20 strategic questions to ask customers for deep insights that can help you understand customers' main goals and challenges.
Sakshi Gupta
August 5, 2024
User Engagement
What is Product Monetization? Strategies and Examples
Product monetization is a key part of strategic planning for businesses to gain growth and profitability. Learn its importance and key strategies.
Kanishka Thakur
August 5, 2024
User Engagement
15 Key Strategies to Creating Value for Customers
Learn how to create customer value through the right strategy, focusing on quality and addressing customer pain points.
Gaurav Rawat
August 5, 2024
User Engagement
Understanding the Traits of the 4 Colors of Personality Types
Understand the personality color chart featuring power-driven red, relation-focused blue, peace-seeking white, and fun-enjoying yellow.
Kanishka Thakur
July 28, 2024
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