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Content for product and marketing teams to sort out their UX problems

User Engagement

Creating User Journey Maps A Practical Guide

Understanding user journey mapping and its significance in enhancing team empathy towards users and optimizing UX design.
Sakshi Gupta
November 14, 2024
Retention

Building Strategies for Customer Loyalty A Complete Guide

Learn the importance of customer loyalty in business growth, and understand how to create effective loyalty programs.
Kanishka Thakur
November 14, 2024
User Engagement

Understanding and Designing for User Experience (UX)

User Experience (UX) involves meeting user needs efficiently with simplicity and elegance, playing a key role as a market differentiator.
Gaurav Rawat
November 14, 2024
User Engagement

Differences and Benefits of Customer Engagement and Retention Strategies

What’s the difference between customer engagement and retention? Learn strategies for both that keep customers engaged and loyal. Find out how!
Gaurav Rawat
October 28, 2024
User Engagement

What’s Digital Customer Journey Stages & Complete Guide

What's a digital customer journey, and why does it matter? Learn how to create a seamless, personalized path that keeps customers coming back for more.
Sakshi Gupta
October 28, 2024
User Engagement

Understanding Hyper Personalization and its Impact on Customer Experience

What is hyper personalization? Learn how real-time data and AI craft tailored customer experiences that enhance loyalty and engagement.
Kanishka Thakur
October 28, 2024
User Engagement

Differences between Customer Engagement and Customer Satisfaction

Struggling with balancing customer engagement and satisfaction? Discover key benefits and tips to boost both with our simple guide. Click to learn more!
Gaurav Rawat
October 28, 2024
Nudges

Calculating Repeat Purchase Rate in E-commerce Apps

Understand calculating Repeat Purchase Rate in ecommerce apps: using the formula (Number of Repeat Customers / Total Customers) x 100.
Gaurav Rawat
October 27, 2024
Nudges

Creating Your App Walkthrough: Steps and Examples

Let’s see how with simple 5 steps, you can make an app walkthrough that will help to boost user retention and loyalty.
Sakshi Gupta
October 27, 2024
User Engagement

Understanding Gen Z Shopping Habits and Future Retail Trends

It has been observed that Gen Z shopping habits are majorly influenced by social media which is about 51%. Let’s dive deep and learn more!
Kanishka Thakur
October 27, 2024
User Engagement

5 In-App Tutorials to Increase User Adoption

Discover how in-app tutorials drive user engagement and reduce churn by enhancing feature discovery and facilitating efficient onboarding.
Gaurav Rawat
October 27, 2024
Retention

How to Measure, Analyze, and Improve User Retention

Explore strategies to improve user retention in your consumer business, from personalizing the onboarding process to using product analytics for improvement.
Sakshi Gupta
October 27, 2024
Nudges

How to Do a New Feature Announcement on Your App

Let’s learn how to effectively conduct new feature announcements and boost user engagement with just 2 simple steps.
Gaurav Rawat
October 27, 2024
User Onboarding

Top 5 Onboarding Flow Examples for App Design Inspiration

Here are the top 5 onboarding flow examples from popular apps like LinkedIn and Instagram for your design inspiration.
Sakshi Gupta
October 27, 2024
User Engagement

All About Engagement Rate: Formula, Strategies, Pros & Cons, Examples

Learn how engagement rate, a crucial metric measuring content interaction, is calculated as total engagement divided by followers, multiplied by 100.
Sakshi Gupta
October 27, 2024
User Engagement

5 Simple Conversion Strategies for Consumer Apps

An effective conversion strategy aims to increase users taking actions like purchases or subscriptions within consumer apps for steady revenue.
Kanishka Thakur
October 27, 2024
User Engagement

All About Different Types of User Segmentation with Examples

User segmentation improves customer retention, enhances onboarding, and increases engagement by tailoring experiences to different user types.
Gaurav Rawat
October 27, 2024
User Engagement

5 Powerful Steps for Customer Journey Optimization

Want to improve customer journey optimization? Here are 5 powerful steps to make every touchpoint smoother and more personal, driving engagement.
Sakshi Gupta
October 27, 2024
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Nudges

What is in-app messaging – 8 practical examples to boost user engagement

What is in-app messaging and examples of in-app messaging to upsell, increase product adoption, and improve onboarding, and retention.
Sakshi Gupta
March 5, 2024
Nudges

The Complete Guide To In-App Nudges 2024: Building Seamless User Experiences

Everything you need to know about in-app nudges in 2024. Learn what they are, how they should be used, & explore the latest behavioral data and stats.
Kanishka Thakur
March 4, 2024
User Engagement

What Is User Engagement: [+7 Ways To Improve It)

What is user engagement and how you can increase it for your product? Learn proven strategies to keep your users hooked.
Sakshi Gupta
February 17, 2024
User Onboarding

The Complete Guide to User Onboarding: Getting New Users Up to Speed

User onboarding is the process of getting new users familiar with your product. Take inspiration from the top companies, and learn what metrics to measure.
Gaurav Rawat
January 15, 2024
User Engagement

8 Ways To Boost Mobile App Engagement: Gamification, Nudges, and Surveys

Discover 8 powerful strategies to boost mobile app engagement and drive in-app purchases and completion of core activities, thus leading to higher revenues.
Sakshi Gupta
January 4, 2024

How B2C Companies Like Uber & Airbnb Use In-App Surveys to Drive Actionable Insights

You can gain valuable insights into customer behavior through the use of in-app surveys. Learn how Uber and Airbnb do it, and how to craft effective in-app surveys.
Sakshi Gupta
September 29, 2023
Gamification

Gamification in E-commerce

Gamification has become a powerful tool for e-commerce businesses to boost customer engagement, increase brand loyalty, and drive sales. Read about gamification examples from Nike, Duolingo, Burger King, and more.
Sakshi Gupta
October 5, 2023

Customer Experience and Retention: It’s All Interconnected

Sustainable models of businesses are the ones that think about retention as a pivotal business metric.
Sakshi Gupta
August 22, 2023
Gamification

Gamification Core Drivers: Driving User Engagement and Behavior Change

Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.
Sakshi Gupta
Retention

How to Improve User Retention: Strategies for Success

While customer acquisition is crucial for growth, customer retention is equally important for long-term success.
Sakshi Gupta
July 17, 2023
Case Study

Zomato Premier League: The perfect blend of food and cricket

Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.
Gaurav Rawat
November 18, 2024
Gamification

Beyond Push Notifications: Gamifying User Experience

This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.
Kanishka Thakur
April 18, 2023
Nudge 2.0 - In-app experiences to activate, retain, & understand users | Product Hunt