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Retention

The app retention blueprint: 8 best practices to improve app retention

Learn what app retention is, why it's important for products, and tips to improve retention rates and keep users coming back,
Sakshi Gupta
March 6, 2024
Nudges

Types of in-app nudges – comparison and how to choose the right nudge

Each in-app nudge helps drive product metrics like user activation, feature adoption, customer lifetime value, and retention, and reduce time to value, and churn.
Gaurav Rawat
March 6, 2024
Nudges

What is in-app messaging – 8 practical examples to boost user engagement

What is in-app messaging and examples of in-app messaging to upsell, increase product adoption, and improve onboarding, and retention.
Sakshi Gupta
March 5, 2024
Nudges

The Complete Guide To In-App Nudges 2025: Building Seamless User Experiences

Everything you need to know about in-app nudges in 2024. Learn what they are, how they should be used, & explore the latest behavioral data and stats.
Kanishka Thakur
January 8, 2025
User Engagement

What Is User Engagement: [+7 Ways To Improve It)

What is user engagement and how you can increase it for your product? Learn proven strategies to keep your users hooked.
Sakshi Gupta
February 17, 2024
User Onboarding

The Complete Guide to User Onboarding: Getting New Users Up to Speed

User onboarding is the process of getting new users familiar with your product. Take inspiration from the top companies, and learn what metrics to measure.
Gaurav Rawat
January 15, 2024
User Engagement

8 Ways To Boost Mobile App Engagement: Gamification, Nudges, and Surveys

Discover proven techniques for boosting mobile app engagement through gamification, nudges, and surveys to enhance user experience and retention.
Sakshi Gupta
January 10, 2025

How B2C Companies Like Uber & Airbnb Use In-App Surveys to Drive Actionable Insights

You can gain valuable insights into customer behavior through the use of in-app surveys. Learn how Uber and Airbnb do it, and how to craft effective in-app surveys.
Sakshi Gupta
September 29, 2023
Gamification

Gamification in E-commerce

Gamification has become a powerful tool for e-commerce businesses to boost customer engagement, increase brand loyalty, and drive sales. Read about gamification examples from Nike, Duolingo, Burger King, and more.
Sakshi Gupta
January 8, 2025

Customer Experience and Retention: It’s All Interconnected

Sustainable models of businesses are the ones that think about retention as a pivotal business metric.
Sakshi Gupta
August 22, 2023
Gamification

Gamification Core Drivers: Driving User Engagement and Behavior Change

Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.
Sakshi Gupta
Retention

How to Improve User Retention: Strategies for Success

While customer acquisition is crucial for growth, customer retention is equally important for long-term success.
Sakshi Gupta
July 17, 2023
Case Study

Zomato Premier League: The perfect blend of food and cricket

Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.
Gaurav Rawat
November 18, 2024
Gamification

Beyond Push Notifications: Gamifying User Experience

This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.
Kanishka Thakur
January 10, 2025
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User Engagement

Understanding and Utilizing Behavioral Marketing

When everyone claims to have cracked the code on behavioral marketing, it’s hard to know who to trust. Here’s a quick guide to using it effectively.
Sakshi Gupta
March 7, 2025
Experimentation

Formulating Smart A/B Testing Hypothesis: Best Practices and Applications

Take the guesswork out of critical decisions. Create powerful A/B testing hypotheses that help test, tweak, and transform your results with data-backed insights.
Kanishka Thakur
March 7, 2025
Personalization

Personalization in Ecommerce: Enhancing User Experience & Driving Sales

Unlock the power of personalization in ecommerce. Learn how tailored experiences boost engagement, increase conversions, and drive customer loyalty.
Kanishka Thakur
March 7, 2025

A/B Testing Terminology: Key Concepts and Terms Explained

Understand key split testing concepts, learn its process, components, and best practices.
Gaurav Rawat
March 7, 2025
Personalization

Role Of Website Personalization In Marketing

Your product is of top-notch quality but your business doesn’t attract customers. Here’s why: 71% of consumers expect personalized experiences. Read to find answers.
Kanishka Thakur
March 7, 2025
User Engagement

Transforming the Customer Journey with AI to Optimize Revenue Streams

Struggling to map effective customer journey pathways? Employ AI to create seamless, user-friendly experiences that drive revenue.
Sakshi Gupta
March 6, 2025
User Engagement

Understanding Multi-Armed Bandits and Their Focus in Reinforcement Learning

Maximize rewards faster with multi-armed bandits, an AI-driven approach that optimally balances exploration and exploitation for smarter decision-making!
Kanishka Thakur
March 6, 2025
User Engagement

Strategies to Improve User Stickiness and Product Engagement

Did you know that improving user stickiness boosts engagement and makes your customers hooked to your apps? Let's find out how!
Gaurav Rawat
March 6, 2025
Personalization

Personalization and Customization in E-commerce

Drive e-commerce growth with personalization & customization. Increase conversions, strengthen customer loyalty, and differentiate your brand effectively.
Kanishka Thakur
March 4, 2025
User Engagement

Types and Examples of Engaging Interactive Content

Boost engagement with interactive content: quizzes, calculators, games and elevate your in-app strategy.
Gaurav Rawat
March 4, 2025
User Engagement

16 Proven Tactics to Increase Ecommerce Sales

Increase e-commerce sales with personalized experiences, scarcity tactics, mobile optimization, and upselling. Drive more conversions and grow your revenue!
Kanishka Thakur
February 28, 2025
Personalization

Effects of Personalization and Familiarity on Trust and Adoption

Build trust and drive adoption with personalization. Use proven strategies to enhance user comfort, boost engagement, and increase customer loyalty.
Sakshi Gupta
February 28, 2025
Retention

What is Retention? Definition, Strategies and Examples in Business

Keep your customers coming back! Unlock the power of retention with proven strategies to boost loyalty, increase engagement, and maximize long-term profits.
Gaurav Rawat
February 28, 2025
Experimentation

Effective A/B Testing Ideas for Optimization and Conversions

Maximize conversions with fresh a/b test ideas. Boost the user experience by refining headlines and form optimizations.
Kanishka Thakur
February 28, 2025
User Engagement

Strategies to Reduce Digital Shopping Cart Abandonment and Improve Sales

Drive sales by tackling abandoned carts with smart nudges, easy checkout, and personalized rewards. Enhance conversions and customer retention effortlessly.
Sakshi Gupta
February 28, 2025
Retention

What is Net Promoter Score (NPS) and How to Calculate It

Learn the net promoter score definition, calculate it, and use it to boost growth. Identify areas for improvement and drive customer satisfaction.
Kanishka Thakur
February 28, 2025
Experimentation

How to do Segment A/B Testing: A Guide

Master Segment A/B Testing by defining SMART goals and optimizing campaigns. Discover powerful tools and refine strategies.
Gaurav Rawat
February 28, 2025
Case Study

Mobile App Marketing Trends Predictions for 2025

Enhance user engagement with 2025 mobile marketing trends. Explore AI-driven personalization, AR experiences, and voice search strategies for growth.
Sakshi Gupta
February 25, 2025

Give your users that last nudge

Nudge 2.0 - In-app experiences to activate, retain, & understand users | Product Hunt