Product
Product
MODULES
Stories & Videos
Create easy to consume content to convert better increase purchases.
Nudges & In-line Widgets
Nudge users the right way and drive product adoption and user activation.
Gamification & Rewards
Put engagement into auto-pilot by gamifying user journeys.
Surveys & Feedback
Understand your audience, make informed decisions, and iterate.
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BY USE CASE
Activation & Feature Adoption
Make sign-up easy and guide new users to their "aha moment" quickly.
User Engagement
Craft sticky user experiences that makes users come back.
Conversion & Monetization
Convert better by personalizing user journeys to drive higher revenues.
User Research & Insights
Collect actionable feedback from users.
Use Cases
Activation & adoption
Improve contextual feature & category adoption.
Retention & conversions
Retain users and convert them into long-term, loyal customers.
Cross-sell & upsell
Maximize revenue by promoting relevant products or services at the right moment.
Reactivation of dormant users
Bring back users who have become inactive.
Engagement & loyalty
Foster deeper connections with users and encourage consistent interactions.
Testing
Sect1
Improve contextual feature & category adoption.
Sect2
Retain users and convert them into long-term, loyal customers.
Sect3
Maximize revenue by promoting relevant products or services at the right moment.
Sect4
Bring back users who have become inactive.
Sect5
Foster deeper connections with users and encourage consistent interactions.
Resources
RESOURCES
Blogs
Content for product and growth teams to sort out their UX problems.
Glossary
A to Z of user experiences. This glossary will run you through everything related to UX, with detailed examples and definitions.
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Content for product and marketing teams to sort out their UX problems
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Retention
The app retention blueprint: 8 best practices to improve app retention
Learn what app retention is, why it's important for products, and tips to improve retention rates and keep users coming back,
Sakshi Gupta
March 6, 2024
Nudges
Types of in-app nudges – comparison and how to choose the right nudge
Each in-app nudge helps drive product metrics like user activation, feature adoption, customer lifetime value, and retention, and reduce time to value, and churn.
Gaurav Rawat
March 6, 2024
Nudges
What is in-app messaging – 8 practical examples to boost user engagement
What is in-app messaging and examples of in-app messaging to upsell, increase product adoption, and improve onboarding, and retention.
Sakshi Gupta
March 5, 2024
Nudges
The Complete Guide To In-App Nudges 2025: Building Seamless User Experiences
Everything you need to know about in-app nudges in 2024. Learn what they are, how they should be used, & explore the latest behavioral data and stats.
Kanishka Thakur
January 8, 2025
User Engagement
What Is User Engagement: [+7 Ways To Improve It)
What is user engagement and how you can increase it for your product? Learn proven strategies to keep your users hooked.
Sakshi Gupta
February 17, 2024
User Onboarding
The Complete Guide to User Onboarding: Getting New Users Up to Speed
User onboarding is the process of getting new users familiar with your product. Take inspiration from the top companies, and learn what metrics to measure.
Gaurav Rawat
January 15, 2024
User Engagement
8 Ways To Boost Mobile App Engagement: Gamification, Nudges, and Surveys
Discover proven techniques for boosting mobile app engagement through gamification, nudges, and surveys to enhance user experience and retention.
Sakshi Gupta
January 10, 2025
How B2C Companies Like Uber & Airbnb Use In-App Surveys to Drive Actionable Insights
You can gain valuable insights into customer behavior through the use of in-app surveys. Learn how Uber and Airbnb do it, and how to craft effective in-app surveys.
Sakshi Gupta
September 29, 2023
Gamification
Gamification in E-commerce
Gamification has become a powerful tool for e-commerce businesses to boost customer engagement, increase brand loyalty, and drive sales. Read about gamification examples from Nike, Duolingo, Burger King, and more.
Sakshi Gupta
January 8, 2025
Customer Experience and Retention: It’s All Interconnected
Sustainable models of businesses are the ones that think about retention as a pivotal business metric.
Sakshi Gupta
August 22, 2023
Gamification
Gamification Core Drivers: Driving User Engagement and Behavior Change
Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.
Sakshi Gupta
Retention
How to Improve User Retention: Strategies for Success
While customer acquisition is crucial for growth, customer retention is equally important for long-term success.
Sakshi Gupta
July 17, 2023
Case Study
Zomato Premier League: The perfect blend of food and cricket
Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.
Gaurav Rawat
November 18, 2024
Gamification
Beyond Push Notifications: Gamifying User Experience
This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.
Kanishka Thakur
January 10, 2025
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User Engagement
7 Principles for Creating an Engaging User Experience
Explore seven principles of engaging user experience, including audience understanding, optimisation and more.
Gaurav Rawat
September 9, 2024
User Engagement
Customer Engagement Analytics and Metrics A Detailed Guide
Customer engagement analytics is a crucial tool for understanding behaviour and fostering customer loyalty and retention.
Sakshi Gupta
September 9, 2024
User Engagement
Using Cohort Analysis to Calculate Customer Lifetime Value
Want to improve cohort analysis customer lifetime value? Discover simple steps to calculate and enhance CLV for better retention.
Kanishka Thakur
September 9, 2024
User Engagement
Top UX Websites Key Principles and Practices
Discover the best UX websites, such as Nykaa and Swiggy, which are known for their intuitive, user-centric design and easy navigation.
Gaurav Rawat
September 9, 2024
User Engagement
Guide to Consumer Behavior in Marketing Strategies and Patterns
How does consumer behaviour shape your marketing strategy? Find ways to optimise your consumer behaviour and marketing strategy for better results.
Sakshi Gupta
September 8, 2024
User Engagement
How To Improve Net Promoter Score with Customer Satisfaction and Loyalty
How to improve Net Promoter Score? Discover simple strategies to boost customer satisfaction and loyalty, and learn actionable tips to enhance NPS.
Gaurav Rawat
September 8, 2024
User Engagement
Adapting to Changing Consumer Behavior in Retail Stores
How is retail consumer behaviour changing? Discover key trends and strategies to adapt your retail business for better customer engagement and success.
Kanishka Thakur
September 8, 2024
User Engagement
6 Steps to Conduct User Experience Testing
How to test user experience? Learn 6 essential steps to conduct UX testing, improve usability, and enhance user satisfaction with no-code solutions.
Sakshi Gupta
September 8, 2024
User Engagement
Exploring Customer Lifetime Value in Banking Industry
How can banks increase customer lifetime value? Learn key strategies to boost growth and customer loyalty in banking.
Gaurav Rawat
September 8, 2024
Retention
Customer Retention KPIs & Metric to Grow Your Business in 2024
Curious about customer retention KPIs? Discover key metrics like CRR and CLV, why they matter, and how to use them to keep your customers coming back.
Kanishka Thakur
September 8, 2024
User Engagement
What Is Customer Churn Rate? How Do You Calculate It? Easy Steps+Examples
Want to know what customer churn rate is and how to calculate it? Learn easy steps, examples, and tips to reduce churn and keep your customers loyal.
Sakshi Gupta
September 8, 2024
Retention
Key Questions and Best Practices for Effective Customer Retention Surveys
How do you keep customers loyal? Discover key questions and best practices for customer retention surveys to gather feedback and boost loyalty.
Gaurav Rawat
September 8, 2024
User Engagement
App Personalization Key Strategies to Drive User Loyalty
How can app personalization boost user loyalty? Discover key strategies that enhance engagement and keep users coming back.
Sakshi Gupta
September 8, 2024
User Engagement
Understanding the Marketing Funnel and Customer Journey: What’s the Difference
Confused about customer journey vs. marketing funnel? Learn the key differences and how to use them to your advantage. Click to find out more!
Kanishka Thakur
September 8, 2024
User Engagement
Understanding 4 Types Of Consumer Buying Behaviour Patterns
Explore the 4 types of consumer buying behavior and how they shape purchasing choices. Want to boost engagement? Discover actionable insights today!
Gaurav Rawat
September 3, 2024
Gamification
Key Game Mechanics in Gamification Explained
Learn the importance and function of game mechanics in gamification and the psychological impact these elements have on users.
Sakshi Gupta
September 3, 2024
User Engagement
Stages of Product Adoption Process in Consumer Behaviour
What are the stages of the adoption process in consumer behaviour? Learn how to optimise it at every step to boost customer engagement and loyalty.
Gaurav Rawat
September 3, 2024
User Engagement
How to build brand loyalty? Strategies and Impact
What makes customers loyal to a brand? Find out how great products and consistent branding keep customers coming back.
Kanishka Thakur
September 3, 2024
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