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Stories & Videos
Create easy to consume content to convert better increase purchases.
Nudges & In-line Widgets
Nudge users the right way and drive product adoption and user activation.
Gamification & Rewards
Put engagement into auto-pilot by gamifying user journeys.
Surveys & Feedback
Understand your audience, make informed decisions, and iterate.
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Activation & Feature Adoption
Make sign-up easy and guide new users to their "aha moment" quickly.
User Engagement
Craft sticky user experiences that makes users come back.
Conversion & Monetization
Convert better by personalizing user journeys to drive higher revenues.
User Research & Insights
Collect actionable feedback from users.
Use Cases
Activation & adoption
Improve contextual feature & category adoption.
Retention & conversions
Retain users and convert them into long-term, loyal customers.
Cross-sell & upsell
Maximize revenue by promoting relevant products or services at the right moment.
Reactivation of dormant users
Bring back users who have become inactive.
Engagement & loyalty
Foster deeper connections with users and encourage consistent interactions.
Testing
Sect1
Improve contextual feature & category adoption.
Sect2
Retain users and convert them into long-term, loyal customers.
Sect3
Maximize revenue by promoting relevant products or services at the right moment.
Sect4
Bring back users who have become inactive.
Sect5
Foster deeper connections with users and encourage consistent interactions.
Resources
RESOURCES
Blogs
Content for product and growth teams to sort out their UX problems.
Glossary
A to Z of user experiences. This glossary will run you through everything related to UX, with detailed examples and definitions.
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Content for product and marketing teams to sort out their UX problems
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User Engagement
6 Major Factors Influencing Consumer Buying Behaviour
Explore six major factors affecting consumer buying behaviour, including psychological, social, cultural, personal, technical and economic influences.
Kanishka Thakur
September 2, 2024
User Engagement
Changing Online Shopping Behaviour in E-commerce
How is online shopping behaviour changing? Explore the factors driving shifts in e-commerce. Click to read and stay ahead of the curve!
Gaurav Rawat
September 2, 2024
User Engagement
What Is End User Experience and Why It Matters for Your Business
What is end user experience & why should you care? Learn how it affects productivity, satisfaction, costs. Implement our strategies for business success.
Sakshi Gupta
August 31, 2024
User Engagement
8 Proven Ways to Improve User Experience Fast
Boost engagement and improve user experience with strategies like simple design, accessibility, and quality content.
Kanishka Thakur
August 31, 2024
User Engagement
11 User Experience Research Methods and When to Use Them
11 user experience research methods that help designers understand how users interact with products and services.
Gaurav Rawat
August 31, 2024
User Engagement
Decoding User Experience Research Essential Methods and Tools
Explore the role, methods, and importance of user experience research in product development for a unique user-centric design.
Sakshi Gupta
August 31, 2024
User Engagement
75+ Important User Experience Survey Questions to Ask
Let’s see some important user experience survey questions to gather valuable data on usability, design, accessibility, support, and security.
Kanishka Thakur
August 31, 2024
User Engagement
Top Fundamentals to Enhance Mobile User Experience
Discover how implementing intuitive navigation, minimalist design, and consistent brand essence can improve your mobile app's user experience.
Gaurav Rawat
August 31, 2024
User Engagement
7 Key Features of a Customer Engagement Platform
Let’s learn about 7 customer engagement platform features that help optimizes interactions, supports multiple communication channels, and many more.
Sakshi Gupta
August 31, 2024
User Engagement
The Importance of User Experience in Digital Marketing Roles and Responsibilities
User Experience in Digital Marketing influences customer interaction and the company's bottom line, enhancing customer engagement and building trust.
Sakshi Gupta
August 31, 2024
User Engagement
In-App Survey Questions Examples and Best Practices
Want feedback that users enjoy giving and you can act on instantly? Learn how right in app survey questions can boost user engagement and satisfaction.
Kanishka Thakur
August 31, 2024
User Engagement
UI vs. UX Difference Between User Interface and User Experience Design
Understand the difference between user interface and user experience: UI focuses on visuals, UX ensures overall ease of use.
Gaurav Rawat
August 30, 2024
Gamification
Understanding Duolingo Gamification Strategy
Curious about Duolingo's gamification strategy? Discover how they use fun games to make language learning engaging and effective for millions worldwide
Sakshi Gupta
August 27, 2024
User Engagement
What is Customer Journey Retargeting? How Does It Work?
Curious about customer journey retargeting? Discover how it nurtures leads and boosts conversions effectively. Learn more with our insightful guide.
Kanishka Thakur
August 27, 2024
User Engagement
5 Effective Ways to Increase Your Brand Engagement Strategy
Want to boost your brand engagement strategy? Discover effective ways to engage your audience using compelling content, personalization & more!
Gaurav Rawat
August 27, 2024
User Engagement
Why Is User Experience Important? Top Reasons
Understand why user experience is important for brands in boosting customer satisfaction, loyalty, and reducing costs in today's competitive market.
Gaurav Rawat
August 26, 2024
Retention
What is Retention Marketing? 9 Strategies That Work
Unlock the power of retention marketing with proven strategies. Explore how Nudge tools can amplify customer loyalty and drive repeat sales effectively.
Sakshi Gupta
August 26, 2024
User Engagement
How to Create a Customer Feedback Loop and Make it Work
What is a customer feedback loop, and why is it vital? Learn how to create, analyze, and act on feedback to boost satisfaction and loyalty effectively.
Kanishka Thakur
August 26, 2024
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User Engagement
Usability Vs User Experience: Must know Differences+Relationship
Confused about usability vs user experience? Discover why to think about usability and user experience in web design and how to enhance both effectively. Learn more!
Gaurav Rawat
September 11, 2024
Retention
6 Best Mobile Loyalty Program Software Options for 2025
Explore the top six mobile loyalty program software, including Nudge, Paytm loyalty program, and many others.
Kanishka Thakur
September 11, 2024
User Engagement
Strategies for Boosting User Engagement through UI & UX Design
How can great UI & UX boost user engagement? Discover strategies like gamification and personalization to keep users engaged and loyal.
Sakshi Gupta
September 11, 2024
User Engagement
Top 7 User Engagement Metrics to Track and Measure
User engagement metrics, such as session duration, conversion rate, and many others, help gather concrete data to enhance performance.
Kanishka Thakur
September 10, 2024
User Engagement
A Simple Guide to Customer Journey Orchestration
Uncover the importance of customer journey orchestration and its role in personalised engagements.
Kanishka Thakur
September 10, 2024
Retention
6 Customer Retention Strategies with Examples
Let’s learn about top customer retention strategies and how top B2C companies in the Indian market are leveraging these strategies.
Gaurav Rawat
September 10, 2024
User Engagement
5 Causes and Symptoms of Customer Churn in SaaS Companies
Main causes of customer churn in SaaS companies include attracting wrong customers, ineffective onboarding, poor support, lack of value and more.
Sakshi Gupta
September 10, 2024
Retention
6 Strategies to Reduce Customer Churn and Increase Retention
The importance of customer churn management to improve retention lies in good strategies and acquiring new customers.
Kanishka Thakur
September 10, 2024
User Engagement
What is a Good Churn Rate for SaaS Companies? Calculating Acceptable Churn Rate
Understanding ‘what is a good churn rate for SaaS companies’, and how to calculate it.
Gaurav Rawat
September 10, 2024
Retention
4 Customer Retention Models Definition and Application
A customer retention model uses data to predict future buyer behaviour and helps create effective retention strategies.
Sakshi Gupta
September 9, 2024
User Engagement
5 Tactics to Lower Customer Churn Rate
Explore five tactics to reduce customer churn rate, which include realistic expectations, improving onboarding processes, and more.
Gaurav Rawat
September 9, 2024
Retention
Top 4 Proven E-commerce Customer Retention Strategies
Learn the key metrics for measuring e-commerce customer retention, including Customer Retention Rate, Purchase Frequency, and Average Order Value.
Kanishka Thakur
September 9, 2024
Retention
What is Customer Retention Importance and Benefits
Explore the importance of customer retention and its impacts on customer satisfaction, cost-effective advertising, and higher profits.
Sakshi Gupta
September 9, 2024
User Engagement
How to Ask Users for Feedback: 5 Methods
Discover five methods of how to ask users for feedback, including personalised feedback, incentives for feedback, and many others.
Kanishka Thakur
September 9, 2024
User Engagement
7 Principles for Creating an Engaging User Experience
Explore seven principles of engaging user experience, including audience understanding, optimisation and more.
Gaurav Rawat
September 9, 2024
User Engagement
Customer Engagement Analytics and Metrics A Detailed Guide
Customer engagement analytics is a crucial tool for understanding behaviour and fostering customer loyalty and retention.
Sakshi Gupta
September 9, 2024
User Engagement
Using Cohort Analysis to Calculate Customer Lifetime Value
Want to improve cohort analysis customer lifetime value? Discover simple steps to calculate and enhance CLV for better retention.
Kanishka Thakur
September 9, 2024
User Engagement
Top UX Websites Key Principles and Practices
Discover the best UX websites, such as Nykaa and Swiggy, which are known for their intuitive, user-centric design and easy navigation.
Gaurav Rawat
September 9, 2024
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