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What is in-app messaging and examples of in-app messaging to upsell, increase product adoption, and improve onboarding, and retention.

Everything you need to know about in-app nudges in 2024. Learn what they are, how they should be used, & explore the latest behavioral data and stats.

What is user engagement and how you can increase it for your product? Learn proven strategies to keep your users hooked.

User onboarding is the process of getting new users familiar with your product. Take inspiration from the top companies, and learn what metrics to measure.

Discover 8 powerful strategies to boost mobile app engagement and drive in-app purchases and completion of core activities, thus leading to higher revenues.

You can gain valuable insights into customer behavior through the use of in-app surveys. Learn how Uber and Airbnb do it, and how to craft effective in-app surveys.

Gamification has become a powerful tool for e-commerce businesses to boost customer engagement, increase brand loyalty, and drive sales. Read about gamification examples from Nike, Duolingo, Burger King, and more.

Sustainable models of businesses are the ones that think about retention as a pivotal business metric.

Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.

While customer acquisition is crucial for growth, customer retention is equally important for long-term success.

Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.

This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.