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Stories & Videos
Create easy to consume content to convert better increase purchases.
Nudges & In-line Widgets
Nudge users the right way and drive product adoption and user activation.
Gamification & Rewards
Put engagement into auto-pilot by gamifying user journeys.
Surveys & Feedback
Understand your audience, make informed decisions, and iterate.
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Activation & Feature Adoption
Make sign-up easy and guide new users to their "aha moment" quickly.
User Engagement
Craft sticky user experiences that makes users come back.
Conversion & Monetization
Convert better by personalizing user journeys to drive higher revenues.
User Research & Insights
Collect actionable feedback from users.
Use Cases
Activation & adoption
Improve contextual feature & category adoption.
Retention & conversions
Retain users and convert them into long-term, loyal customers.
Cross-sell & upsell
Maximize revenue by promoting relevant products or services at the right moment.
Reactivation of dormant users
Bring back users who have become inactive.
Engagement & loyalty
Foster deeper connections with users and encourage consistent interactions.
Testing
Sect1
Improve contextual feature & category adoption.
Sect2
Retain users and convert them into long-term, loyal customers.
Sect3
Maximize revenue by promoting relevant products or services at the right moment.
Sect4
Bring back users who have become inactive.
Sect5
Foster deeper connections with users and encourage consistent interactions.
Resources
RESOURCES
Blogs
Content for product and growth teams to sort out their UX problems.
Glossary
A to Z of user experiences. This glossary will run you through everything related to UX, with detailed examples and definitions.
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Content for product and marketing teams to sort out their UX problems
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Personalization
Role Of Website Personalization In Marketing
Your product is of top-notch quality but your business doesn’t attract customers. Here’s why: 71% of consumers expect personalized experiences. Read to find answers.
Kanishka Thakur
March 7, 2025
User Engagement
Transforming the Customer Journey with AI to Optimize Revenue Streams
Struggling to map effective customer journey pathways? Employ AI to create seamless, user-friendly experiences that drive revenue.
Sakshi Gupta
March 6, 2025
User Engagement
Understanding Multi-Armed Bandits and Their Focus in Reinforcement Learning
Maximize rewards faster with multi-armed bandits, an AI-driven approach that optimally balances exploration and exploitation for smarter decision-making!
Kanishka Thakur
March 6, 2025
User Engagement
Strategies to Improve User Stickiness and Product Engagement
Did you know that improving user stickiness boosts engagement and makes your customers hooked to your apps? Let's find out how!
Gaurav Rawat
March 6, 2025
Personalization
Personalization and Customization in E-commerce
Drive e-commerce growth with personalization & customization. Increase conversions, strengthen customer loyalty, and differentiate your brand effectively.
Kanishka Thakur
March 4, 2025
User Engagement
Types and Examples of Engaging Interactive Content
Boost engagement with interactive content: quizzes, calculators, games and elevate your in-app strategy.
Gaurav Rawat
March 4, 2025
User Engagement
16 Proven Tactics to Increase Ecommerce Sales
Increase e-commerce sales with personalized experiences, scarcity tactics, mobile optimization, and upselling. Drive more conversions and grow your revenue!
Kanishka Thakur
February 28, 2025
Personalization
Effects of Personalization and Familiarity on Trust and Adoption
Build trust and drive adoption with personalization. Use proven strategies to enhance user comfort, boost engagement, and increase customer loyalty.
Sakshi Gupta
February 28, 2025
Retention
What is Retention? Definition, Strategies and Examples in Business
Keep your customers coming back! Unlock the power of retention with proven strategies to boost loyalty, increase engagement, and maximize long-term profits.
Gaurav Rawat
February 28, 2025
Experimentation
Effective A/B Testing Ideas for Optimization and Conversions
Maximize conversions with fresh a/b test ideas. Boost the user experience by refining headlines and form optimizations.
Kanishka Thakur
February 28, 2025
User Engagement
Strategies to Reduce Digital Shopping Cart Abandonment and Improve Sales
Drive sales by tackling abandoned carts with smart nudges, easy checkout, and personalized rewards. Enhance conversions and customer retention effortlessly.
Sakshi Gupta
February 28, 2025
Retention
What is Net Promoter Score (NPS) and How to Calculate It
Learn the net promoter score definition, calculate it, and use it to boost growth. Identify areas for improvement and drive customer satisfaction.
Kanishka Thakur
February 28, 2025
Experimentation
How to do Segment A/B Testing: A Guide
Master Segment A/B Testing by defining SMART goals and optimizing campaigns. Discover powerful tools and refine strategies.
Gaurav Rawat
February 28, 2025
Case Study
Mobile App Marketing Trends Predictions for 2025
Enhance user engagement with 2025 mobile marketing trends. Explore AI-driven personalization, AR experiences, and voice search strategies for growth.
Sakshi Gupta
February 25, 2025
Personalization
Choosing the Right Tech Stack for Mobile Apps
Choose the right tech stack for consumer apps to optimize costs, speed, and user experience. Consider platforms, tools, and expert advice.
Sakshi Gupta
February 25, 2025
Retention
What Is Behavioral Segmentation
Behavioral segmentation in consumer behavior aids efficient use of marketing resources and offers predictive insights into customer actions
Sakshi Gupta
February 25, 2025
User Engagement
Understanding Dynamic Content in Websites: Examples and Strategies
Keep your audience hooked with interactive content! Personalize experiences, refine interactions, and create meaningful connections that drive engagement.
Sakshi Gupta
February 25, 2025
User Engagement
Understanding Mass Personalization and Customization
Master mass personalization and customization! Boost customer satisfaction, build loyalty, and stay ahead of the competition with smart strategies.
Kanishka Thakur
February 19, 2025
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Retention
Customer Acquisition and Retention: Differences and Key Loyalty Strategies
Let’s learn about two major factors for a successful business: customer acquisition and retention, and how loyalty strategies can improve them.
Kanishka Thakur
August 20, 2024
Retention
10 Fun Customer Engagement Ideas To Boost Retention
Looking for fun customer engagement ideas? Discover 10 strategies to boost retention and keep customers happy.
Kanishka Thakur
August 20, 2024
User Engagement
Exploring the Connection between Customer Satisfaction and Brand Loyalty
Understand the powerful relationship between customer satisfaction and brand loyalty and learn how positive experiences can drive customer retention.
Kanishka Thakur
August 20, 2024
Retention
Customer Acquisition and Retention Strategy: What Should You Focus On?
Customer acquisition is key, but retention is king. Explore the importance of balancing customer acquisition and retention to make a path to success.
Gaurav Rawat
August 20, 2024
Gamification
Theory of Gamification and its Effect
What’s behind the theory of gamification? Uncover the impact of gamified learning and see how using gamification features can make a difference.
Kanishka Thakur
August 20, 2024
Gamification Statistics and Future Trends
Get ready to explore gamification stats in different markets and its future trends to stay up-to-date and gain competitive advantages.
Sakshi Gupta
August 20, 2024
Retention
What is the Retention Rate? Calculation and Strategies
Learn about the retention rate, its importance in business, how to calculate it, and strategies to boost it to retain more customers.
Sakshi Gupta
August 20, 2024
User Onboarding
Customer Onboarding Playbook: Types & Strategies
Curious about creating a customer onboarding playbook? Learn how to boost retention and drive growth with our comprehensive guide.
Kanishka Thakur
August 20, 2024
User Engagement
Understanding CLV and Combined Loan-to-Value Ratio: Definition and Differences
Customer Lifetime Value and Combined Loan-to-Value Ratio has the same abbreviation. Knowing the CLTV meaning is crucial for informed decisions.
Sakshi Gupta
August 20, 2024
User Onboarding
Onboarding Screens Examples And Best Practices For User Engagement
Want to know how the onboarding screen helps in user retention? Learn about effective onboarding practices to keep users hooked from the start.
Sakshi Gupta
August 20, 2024
User Engagement
What is Touchpoint Mapping in Customer Journey? Importance and Optimization
Touchpoint map helps visualize customer journey, identify interaction strengths & weaknesses, thereby improving customer satisfaction and experiences.
Kanishka Thakur
August 20, 2024
Retention
15 Strategies to Improve Web Engagement: Customer Retention Tips and Metrics
Web engagement is a key metric for businesses directly associated with customer retention. Let’s learn about the strategies to improve engagement.
Gaurav Rawat
August 20, 2024
User Engagement
What Is A Customer Journey? Do's And Don'ts
Learn the basics of customer journey management with key do's and don'ts to enhance customer satisfaction and drive business growth.
Kanishka Thakur
August 20, 2024
User Engagement
Guide to User Analysis: Types and Methods
Understand the importance and insights gained from user analysis, a guide to types and methods used for effective outcomes.
Sakshi Gupta
August 20, 2024
User Engagement
Creating a Buyer Journey Map: Different Types and Stages
The blog discusses the significant role of buyer journey mapping in understanding customer experiences and its types.
Gaurav Rawat
August 20, 2024
Retention
Customer Retention Software Tools of 2024
Understand the vital role of customer retention software tools in enhancing relationships and turning prospects into long-term customers.
Sakshi Gupta
August 5, 2024
User Engagement
11 Software Monetization Strategies for Revenue Growth
Let’s learn 11 software monetization strategies that can help cover the costs of developing and maintaining software and generate revenue for reinvestment.
Gaurav Rawat
August 5, 2024
User Onboarding
Creating and Understanding Real-Life User Journey Map Examples
Discover real-life user journey map examples like Spotify, Amazon and HubSpot, refining user experience and mapping customer emotions and touchpoints.
Gaurav Rawat
August 5, 2024
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